Reliance General Insurance Launches Digital Campaign on Add-Ons

Reliance General Insurance (RGI) has wrapped up its quirky digital campaign on insurance add-ons with the release of all five films in the series. Designed to entertain while educating, the campaign takes a playful dig at viral “math tricks” that flood social feeds, the kind that promise to predict your age or solve mysteries of your life, but actually add no value. By flipping this familiar internet trope, RGI drives home the message that while some tricks may be pointless, its 14+ new-age insurance add-ons are anything but.

The campaign, which rolled out sequentially over the past few weeks, has now launched all five films. Each one cleverly takes a swipe at internet-famous number games that claim to predict your age, your love life, or even your “true personality.” Fun? Sure. Useful? Not so much. RGI flips that thought with humor, reminding audiences that when it comes to your insurance, the right add-ons are anything but gimmicky they’re practical, value-adding, and peace-of-mind giving.

The five videos each explore a different facet of how add-ons make insurance truly valuable. From poking fun at “guess your number” tricks to highlighting scenarios like unexpected engine trouble, lost keys, or sudden repair costs, the series uses quirky setups to contrast the emptiness of online gimmicks with the tangible reassurance of real insurance solutions. Each video is built as a standalone story, but together they create a unified narrative that is binge-worthy, fun to share, and memorable in its messaging. Adding to the charm of the series is actor Naman Arora, whose witty performances bring the playful narrative to life, making the characters as memorable as the message itself.

The films have been released across RGI’s digital platforms and amplified through social media channels, sparking conversations among digitally savvy audiences who expect brands to engage with them in ways that are fresh, relatable, and creative.

The quirky way of expression is central to this campaign, not only does it make a complex category like insurance easy to understand, but it also brings the brand closer to its audience in a language they naturally consume and enjoy online. The idea behind creating these films was to engage with people in a more creative and relatable manner, mirroring the style of content they already resonate with. By turning everyday internet humour into bite-sized lessons about add-ons, Reliance General Insurance has managed to share valuable information in a way that feels fresh, approachable, and engaging.