Reimagining NASA.gov to Tell Science’s Most Important Stories

Last month, NASA began the transition to elevate its primary digital platforms NASA.gov, science.nasa.gov, and NASA + backed by years of user experience preparation, planning, research, design, testing, and refinement with Blink UX, an Mphasis Company.

Blink's researchers surveyed 2,633 audience members, interviewed 202 NASA stakeholders, and conducted 268 quantitative user research sessions to build the foundation for the robust experience strategy and design system behind NASA’s reimagined web experience.

NASA believes a unified NASA.gov experience will allow them to build a broader, more engaged audience around the world and inspire the next generation of scientists.

The three new web platforms offer a user-friendly, topic-driven experience featuring a powerful search engine, easy navigation, and improved publishing tools that will enable content creators to tell consistent, engaging stories to captivate the American public and inspire the next generation of scientists.

NASA partnered with Blink for the firm's expertise and commitment to a user-centered design approach, experience modernizing legacy platforms, and ability to implement a custom design system.

Read our case study, explore the reimagined NASA.gov and science.nasa.gov, and stay tuned for the upcoming launch of the new streaming platform, NASA +.

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Blink Interactive, Inc., DBA Blink UX is a subsidiary of Mphasis.