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As 2025 draws to a close, India's homegrown dating app with the highest download rate, QuackQuack, adds another feather to its hat with a whopping 40 million users milestone. Their report reveals it's the end-of-the-year rush, shifting trends, and Tier 1 cities upping their game this year that led to this massive achievement. Based on the results of their recent survey on the trends that defined 2025, the app shared that this year has been all about steady and real romance. Among 10,834 participants, more than 43% claimed that this year, Indians have been craving deeper connections, with a focus on consistent chatting and building trust and comfort.
Respondents from Tier 1, 2, and 3 cities, aged 22 to 35, were selected from various professional and educational fields to be a part of the survey and provide a comprehensive understanding of the shifting trends. QuackQuack's Founder and CEO, Ravi Mittal, said, "I believe we reached this monumental milestone because of how this year has been; people are so much more inclined towards slow romance and intentional matches, the kind of dating that requires constant interactions and a little more options than offline dating can offer. Our 40 million milestone is truly a byproduct of this wonderful shift from superficial to real romance and the growing emotional maturing of young Indians. Moreover, we saw a huge resurgence of daters from Delhi NCR, Bengaluru, Mumbai, Pune, Hyderabad and more, with metro-based users now accounting for more than 45% of our user base."
The Desi Cuffing Season and Year-End-Rush
As the weather turns cooler, the chats are heating up. November and December have always been two of the busiest months in terms of dating app activity and sign-ups; for the desi dating app, QuackQuack, the pre-cuffing season rush has been one of the biggest contributors to their massive milestone. It's the time of the year when singles come looking for cozy connections, with a hint of "the year is ending" panic.
Data showed that QuackQuack saw almost a 12% uptick in new users at the end of October and the first week of November. Survey report revealed that 3 in 5 daters between 25 and 35 explained that they want to start the New Year with someone special, and these two months are specifically for building connections. While there is a rush in finding a match, respondents clarified that they still want to take things slow and commit only when they truly connect.
Tier 1 fuels the growth as urban singles return online.While QuackQuack has always maintained a strong user base in Tier 2 and Tier 3, this year, the app also saw a steady rise in users from metropolitan cities such as Mumbai, Delhi, Bengaluru, Hyderabad and more. This striking comeback has fueled much of this year's record growth.
Surprisingly, while several dating apps have reported losing metro users to offline socializing, QuackQuack saw quite the opposite trend. Over 40% of urban daters signed up, evidently driven by a desire to find consistent and meaningful connections from quality options. The app's survey shows a new openness among Tier 1 users to give online dating another try. Joyita (28) from Bengaluru said, "Offline dating was going well until I realized that going out and meeting people was not convenient for me, and there was pressure to commit to a person I had been seeing for over 3 coffee dates. That's really not the scene in online dating, and I missed it. I want to spend a lot more time understanding the person, and also, I love it when I have some good options; when I don't have to settle for someone because I didn't find anyone better. Online dating comes in handy for all of these."
Hyperconnected Dating RevolutionOne of the most significant trends that shaped QuackQuack's recent success has been the hyperconnectivity revolution in the dating world, where young people from different cities, and states overcame and overlooked the geographical and language barriers while matching, leading to a sharp rise in intercity connections and new users from Tier 2 and 3 cities.
The survey also indicated that Pravasi daters, individuals who've migrated from suburban and rural India to metros for jobs and higher education, are at the heart of this hyperconnectivity revolution. Around 36% of men and women originally from Tier 2 and 3 cities shared that they use dating apps to specifically find matches from their hometowns who now live in the same Tier 1 city as them. This pattern of a perfect blend of nostalgia and new beginning reflects a desire for familiarity, which in turn has led to a massive surge in new users on QuackQuack.
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