PMBI Highlights Affordable Medicines at IITF 2024

The Pharmaceuticals & Medical Devices Bureau of India (PMBI), the implementing agency of the Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) is participating actively in the 43rd India International Trade Fair (IITF) 2024. The exhibition highlights the milestones and initiatives under PMBJP, emphasizing the mission to provide quality and affordable medicines across India.

Shri Ravi Dadhich, CEO-PMBI visited the Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) stall to oversee the functioning. He expressed his best wishes and appreciated that this stall is providing information about the noble project of the Government of India to make healthcare affordable and accessible throughout the country.

The event started on 14th November and will continue its exhibition till 27 November 2024, where many public awareness activities will also be conducted at Jan Aushadhi stall to spread the public awareness about the scheme.

The Government aims to expand the reach of PMBJP by increasing the number of Pradhan Mantri Bhartiya Janaushadhi Kendras (PMBJKs) to 25,000 by March 2027.

This achievement highlights the growing trust and reliance of the people on affordable and quality medicines. This is possible only with the unwavering support of the citizens, who have embraced the initiative by purchasing medicines from over 14,000 Jan Aushadhi Kendras across the country. This substantial growth is a testament to PMBI’s commitment to making healthcare accessible and affordable for all by reducing out of pocket expenditure. 

The PMBJP initiative continues to empower communities, ensuring that quality healthcare is within reach for every citizen. PMBI’s exhibit at IITF 2024 reflects its ongoing dedication to enhancing public health and contributing to the vision of a healthier and more inclusive India.