MSME Ministry Launches TEAM Initiative to Boost E-Commerce Adoption

During the FY 2024-25, the Ministry of Micro, Small and Medium Enterprises (MSME) has launched a sub scheme under Central Sector Scheme Raising and Accelerating MSME Performance Program (RAMP), namely MSME Trade Enablement and Marketing (MSME TEAM) Initiative on 27th June 2024. The MSME Trade Enablement and Marketing Initiative aims to propagate e-commerce among MSMEs in the country by leveraging Digital Public Infrastructure through ONDC so as to benefit the Micro and Small Enterprises with a special focus on Women entrepreneurs. The financial outlay for the scheme is Rs 27.35 crores.

To ensure successful implementation of the Scheme, Ministry of MSME has appointed National Small Industries Corporation (NSIC) as the Implementing Agency for the TEAM Scheme. Funds have been allocated for different activities / benefits under the scheme for effective utilization of funds. National Small Industries Corporation (NSIC) is conducting various workshops with support from the Ministry of MSME, State Governments/ UTs, industry bodies and ONDC to create awareness among MSMEs about benefits of e-commerce. The Scheme aims to facilitate their eventual onboarding onto ONDC compliant Seller Network Participants (SNPs).