Mila Beauté Closes FY25 at ₹60 Crore, Targets ₹100 Crore Next Year

Mila Beauté, a homegrown Indian-skin-friendly beauty brand, is marking a year of remarkable expansion, strong consumer traction, and product success. Founded by industry veterans with over two decades of making beauty accessible, Mila Beauté is redefining makeup for the new generation with a commitment to quality, innovation, ethics, and made in India. The brand has quickly established itself as a high-performance, trend-led player in India’s beauty market.

With a vision to create formulations suited to India’s diverse climate and skin tones, Mila Beauté has positioned itself as a brand offering products truly made for Indian skin using skin-friendly ingredients. The brand has built a full-stack model that covers product ideation, formulation, and manufacturing entirely in-house. In the last one year, Mila Beauté has built a strong presence across the country with distribution in over 300 cities and more than 10,000 retail stores, along with deliveries to 1,900 pincodes spanning from Kashmir to Kanyakumari.

A homegrown brand, Mila Beauté caters specifically to the diverse needs of Indian consumers, creating high-performance, skincare-infused beauty essentials that celebrate Indian identity with agility, quality, and omni-channel access. The brand’s growing direct-to-consumer footprint has fulfilled over 100,000 orders in the past year, with sales pacing at one lipstick every two minutes. Mila Beauté witnessed strong online traction, with five SKUs entering Amazon’s top 10 bestseller list in the last six months, and the Gloss Girl Lip Gloss has maintained 2nd position to date. Their hero products have consistently achieved an average rating of 4.8 out of 5 on platforms like Amazon and Nykaa.

Driven by its commitment to delivering “Elevated Beauty at Everyday Prices,” Mila Beauté has achieved remarkable growth in the past year. Between January and July 2025, the brand’s online business grew by 2.7x, while its D2C segment rose by 2.5x. Retail business expanded by 42% between January and June 2025, and brand searches climbed by 63% in just ten months. The subscriber base grew organically by 2.7x during the same period.

Saahil Nayar, CEO and Co-founder of Mila Beauté, said, “Our last year was about proving that a homegrown beauty brand can match global standards while staying rooted in India’s unique needs. We have built strong foundations in product quality, retail presence, and consumer trust. We are focusing on building products that looks like makeup and feels like skincare, enhancing our product portfolio with new skincare infused formulations, and we intend to bring more than forty new SKUs in the next year for all Indian girls. The journey ahead is about scaling the growth momentum and crossing the ₹100 crore mark in the next year.”

Closing FY25 at ₹60 crore in revenue, the brand is now targeting ₹100 crore for next year, almost doubling its scale in the next year. As a Made in India, Made for India miracle beauty brand, Mila Beauté has been backed by strong investor confidence. In March, Mila Beauté raised ₹18 crore in a pre-Series A funding round led by Rukam Capital, valuing the company at ₹303 crore post-money.

Mila Beauté continues to expand its retail footprint, strengthen its D2C capabilities, and invest in manufacturing to support its next phase of growth. Guided by its purpose to build a homegrown beauty brand that India can be proud of, the brand is determined to scale its presence and reach the ₹100 crore milestone while staying true to its ethos of creating high-quality, accessible beauty for the Indian consumer.