MiClient Raises INR 3.9 Crore for B2B Sales Platform

, an AI-driven B2B sales enablement platform, has raised INR 3.9 crore in its seed funding round led by IAN Group with participation from Anicut, GSF, RTAF, and Keiretsu. Vikas Kuthiala and Pratik Mathurkar from IAN led the round. The new investment will help build a stronger team and increase market reach.

MiClient is expanding into more industrial hubs across India using a direct sales approach. With over 150 customers and 1500+ users, MiClient is uniquely positioned to serve SMEs, particularly in the B2B manufacturing sector, with a user-friendly platform that doesn’t compromise on features or reliability. They are addressing the need for efficient Configure, Price, Quote (CPQ) solutions as businesses increasingly go digital. Traditional CPQ tools often can't keep up, causing sales teams to lose time and revenue. MiClient's affordable, easy-to-use CPQ platform helps sales teams close deals three times faster, with the average deal now closing in just 10 days.

Swati Sharma, Co-Founder & CEO, said, “We are deeply committed to empower the MSME/SMBs with right digital tools to conduct their sales better. This new funding will enable us to grow our team, address more relevant pain-points of MSME/SMBs and strengthen our market presence. We welcome exceptional sales talent to join us in our journey to build India’s best deal closure platform. We are deeply grateful for the confidence and support from our investors, including IAN, GSF, Anicut, RealtimeAF, and Keiretsu.”

Padmaja Ruparel, Co-Founder, IAN Group, said, “MiClient's innovative approach and focus on small and medium-sized businesses, especially in the manufacturing sector, combined with their impressive growth, made this an easy investment decision. We believe in their vision and are excited to support their journey.”

Expanding further into India's industrial hubs, MiClient is executing a feet-on-the-street go-to-market strategy. The recent investment will be primarily used to build a stronger team and expand market presence across more geographies in India.

Vikas Kuthiala, Angel Investor, Mentor, said, “MiClient is an MSME focused SaaS start up venture. There are an estimated 60 million MSME's in India and close to 10% are ripe and ready to incorporate technology and automation tools to improve internal business processes and enhance their overall productivity. MiClient has a suite of products that successfully target and address some of those business development and sales management business functions. They have a well defined product development roadmap built upon all these opportunities and target more business functions in the near future.

The IAN as the lead investor would help MiClient intensify their efforts to scale the current business with a target to achieve a 10x growth from their present stage.”

Indian MSMEs contribute 45% of the country’s total exports, with 38% coming from the manufacturing sector. MiClient is focused on digitalizing this segment, enhancing their ability to pitch and sell to a Western audience that demands a branded and digitized approach. The global B2B sales software market is projected to reach $52 billion in the next five years, with India and Southeast Asia expected to contribute around $2 billion. MiClient, with its existing customer base in these regions, is well-positioned to become a market leader.

This funding round follows an initial pre-seed investment in October 2023 from 100x.VC. In addition to market expansion, MiClient is developing an AI-based model to create quotations and invoices in seconds, further streamlining the sales process for its users.