Meesho Mega Blockbuster Sale 2025 Attracts Millions Across India

Meesho concluded its annual Mega Blockbuster Sale 2025 with record participation from customers, sellers, and brands. This year’s sale highlighted how technology, affordability, and trust are reshaping festive commerce at Bharat scale.

The Mega Blockbuster Sale 2025 captured the evolving journey of Bharat’s shoppers, from families in Tumkur adding kidswear to their carts, to first-time users in Bavla discovering trusted products through image search, to businesses from Delhi to Vishakhapatnam launching millions of new products ahead of Diwali.

India’s festive carts get bigger and more diverse

The platform welcomed ~206 crore customer visits, with shoppers spending over 117 million hours on Meesho during the sale. Prepaid transactions also surged ~57%, underscoring how digital payments have now become second nature for Indian shoppers.

Festive staples such as kurtis, jewellery, lipsticks, puja decor, and kids’ ethnic wear topped shopping lists, while shoppers also embraced new needs. Office supplies shot up ~97% YoY, sports & fitness equipment by ~86%, health & wellness essentials by ~69%, and books by ~66%, turning the sale into a mix of celebration and everyday discovery.

Creators at the heart of festive discovery

Content commerce is fast emerging as the next powerful wave of growth on Meesho. In the run-up to the sale, nearly 30,000 creators came onboard, producing ~3.5 lakh videos across social media and on Meesho’s own in-app format, Video Finds, which drew ~1.3  billion views and transformed into a digital bazaar. 

Sellers write their own festive success stories

Leading up to the sale, sellers launched ~4.6 crore new products, and ~49,000 new sellers joined the platform. Overall seller participation rose ~57% year-on-year, with growth coming from metros like Delhi, Mumbai, and Bengaluru, as well as cities such as Warangal, Chhapra, and Cuddapah.

Tech-led shopping behaviors take hold

Festive shopping in 2025 was powered by Meesho’s robust tech backbone, built to handle record demand. The platform scaled its bandwidth to seamlessly serve ~52,000 active users every minute during the peak festive rush, while AI-driven systems ensured shoppers discovered the most relevant products through personalized feeds.

With over 2 crore app downloads during the sale, Meesho expanded its reach across Bharat, with nearly 45% of customers coming from tier 4+ towns, a clear sign of how deeply e-commerce has taken root in India’s heartland. 

By connecting millions of sellers, customers, logistics partners, and content creators in one marketplace, the Mega Blockbuster Sale 2025 showcased the true scale of India’s festive economy and how it comes alive on Meesho each season. Meesho’s Maha Diwali Sale will be live from October 4 to October 15, 2025. As families prepare for Diwali celebrations, the upcoming sale will offer festive shoppers access to a wide selection of products at prices that fit every budget.