Meesho Mall Partners with Marico to Expand Personal Care Portfolio

Meesho Mall and Marico have partnered to onboard personal care and wellness brands on the platform. With this association, trusted brands such as Parachute Advansed, Parachute Advansed Baby, Livon, Kaya, Bio Oil and Set Wet are now available to the mass consumers of Meesho in tier-2+ markets and beyond.  

This move aligns with Meesho and Marico’s broader focus on expanding access to products for households across India. The addition of this portfolio has further strengthened key categories on Meesho Mall, particularly personal care, health and wellness.

Within one month of launch, the platform has witnessed strong traction in products such ashair serums, hair oils, and daily grooming essentialsparticularly from high-demand regions likeLucknow, Bhopal, Kochi, Surat, and Guwahati. Notably, majority of the customers hail from Tier 2+ regions, reflecting the growing demand for affordable products beyond metros. 

Looking ahead, Meesho plans to expand its product assortment on Meesho by onboarding more brands, introducing affordable small packs, curated combos, and expanding its portfolio. By leveraging Meesho’s strong presence in Tier 2+ markets, the brand aims to deepen its reach and build stronger relevance among value-conscious households across India.