Krvvy Partners with Indian Cancer Society to Make Breast Cancer Awareness Accessible

This Breast Cancer Awareness Month, lingerie brand Krvvy and the Indian Cancer Society (ICS) are teaming up to remind women that the most powerful thing you can wear is awareness. 

Every order placed with Krvvy in October will carry a small but mighty information: an easy-to-follow guide, ‘Pink Promise’, for self-examining your breasts. Designed with ICS experts, these step-by-step instructions are a nudge to pause, check in with your body, and make a pink promise to yourself to stay alert and better 

Only ~1.6% of women in the recommended age range in India have ever undergone breast cancer screening, and Krvvy moves forward today to create awareness for breast cancer examination. To amplify their voice, Krvvy is also bringing the conversation into its all-women community, hosting intimate sessions with doctors, survivors, and experts who can answer questions, break myths, and make breast health less of a hush-hush topic and more of an everyday priority. 

“Breast cancer is one of the most common cancers among Indian women, yet it’s also one of the most beatable when caught early,” said [ICS Spokesperson Name]. “Partnering with a brand like Krvvy allows us to reach women where they are, directly, personally, and with care.” 

“At Krvvy, innerwear has always been about more than just garments; it’s about celebrating women and their bodies. We believe in our pillars of confidence, comfort, and conversation. This month, we’re taking that a step further by making sure every woman who shops with us also gets a tool that could save her life” said Yash Goyal, Co-founder and CEO, Krvvy 

With thousands of women across India receiving inserts and tuning into Krvvy’s sessions, the initiative puts self-examination at the center of a conversation that matters.