Johnson’s Baby Introduces Advanced Care Range for Modern Parents

The world of parenting has evolved. Today’s parents are more informed and intentional in the choices they make for their little ones. Amidst busy lives, everyday rituals like massaging, bathing, post-bath routines, remain cherished moments of bonding between parents and their little ones. To support and enhance these moments, Johnson’s Baby, the world’s No.1 baby care brand, has upgraded its entire range with advanced skin-science based formulations and sustainable packaging, designed to protect a baby’s delicate skin and hair while meeting the needs of modern parents.

Why Baby’s Skin Need Extra Care: Understanding Baby Skin Science

A baby’s skin is 30% thinner than an adult’s skin, making it more prone of moisturize loss as well as more vulnerable to dryness, irritation, and environmental stressors. Johnson’s Baby has always been committed to protecting what’s precious, and now takes this promise further with industry-first formulations that combine science and nature for superior care.

For over 130 years, Johnson’s Baby has pioneered products that are best for babies, anchored on deep understanding of baby skin science. Taking another step, Johnson’s baby has upgraded its entire range with industry-first formulations to better protect a baby’s skin amidst the changing weather conditions. Every product is carefully crafted to protect the natural softness of a baby’s delicate skin, hair and eyes, along with the beloved Johnson’s fragrance.

Upgraded Formulations for Enhanced Protection

 The new Johnson’s Baby range offers:

• Gentle formulations that are 100% doctor tested
• Enriched with purposeful natural ingredients like Aloe Vera, Vitamin B5, milk protein, and turmeric to nourish and protect a baby’s delicate skin.
• Enhanced Protection: The new Johnson’s Baby moisturizing range provides up to 72 hours of hydration, while Johnson’s Baby Soap offers triple protection against germs, dryness, and irritation.

Sustainable & Vibrant New Packaging

Johsnon’s Baby’s has refreshed its packaging, highlighting key ingredients and benefits front-of-pack, empowering parents to make informed and confident choices. For the first time, Johnson’s Baby also introduces a new brand mascot, ‘The Iconic Drop’, symbolising love, care and protection which will be seen across touchpoints.

Johnson’s Baby takes meaningful steps toward sustainability with new bottles made using 50% Post-Consumer Recycled (PCR) plastic, supporting responsible recycling and reducing environmental impact. This reflects the brand’s commitment to caring not just for today’s babies, but for the world they will inherit.

Dr. Dilip Tripathi, Director R&D, (Baby & Women's Health), Kenvue said, “Baby skin is structurally and functionally different compared to adults, requiring specialized care. For over 130 years, Johnson’s Baby has been spearheading global scientific research around baby skin science publishing the world’s largest clinical literature. This gives us a strong foundation to understand ingredients and design formulations best suited for a baby’s skin. Taking another step forward, we once again bring advanced formulations using purposeful ingredients to help protect and nourish baby skin amidst India’s diverse climatic conditions.”

The upgraded Johnson’s Baby range including lotion, soaps & cleansers, shampoos, oils, and wipes is available in multiple pack sizes and is available across local pharmacies, general stores, supermarkets, and leading online platforms across India.