Aiming to encash the festive season, IndiaShoppe, an emerging D2C ecommerce firm dealing in Ayurveda based health and wellness products, today announced the opening of 77 new pick-up centers across the country since January 2022. With this, IndiaShoppe now has 50 stores and 655 pick-up centres in 27 states of the country. The network expansion aims to serve the growing demand, especially during the festive season for Ayurveda based wellness products shopping from smaller cities such as Jaipur, Baroda, Nasik, Madurai and Guwahati including others.
Established in 2013, India Shoppe is offering premium wellness products by collaborating the benefits of integrated supply chain and logistics management besides the marketing of the Ayurveda products. Owing to its vast product range in the beauty, lifestyle, health and wellness segments and the growing popularity of Ayurveda, the company registered 22 percent growth from 2020 to 2022 and now the total size is expected to reach INR 1500 Crore by end of the current financial year.
Talking about the network expansion, Mr. MITESH BHANDARI, Co-Founder and C.F.O, India Shoppe said, “When a company grows and is preparing to scale and is looking at expansion, the game from 0 to 100 Crore is very different from a 100 to 1000 Crore. Similarly after reaching 1000 Crore, from 1000 to 10,000 Crore is an altogether different beast. It’s something like, when a company is privately held vs. when that company becomes a publicly traded company, you are going to be reviewed every quarter. So, to prepare for that scale of (business and growth) we have to bring in new processes and few solutions which will facilitate us in scaling without compromising on the quality of the checks & balances which we will have to maintain.”
The company has also set up a state-of-the-art e-commerce portal, followed by its maiden showroom in Chennai. The D2C firm is also expanding its product portfolio by launching a sanitary pad range, mouth wash, neutralizing Antacid capsule, relieving head-balm and a shoe-shiner based on customer feedback and market research. Some of the prominent products include On & On: 9E5, Herbal Toothpaste, Mahabhringraj Herbal Hair Oil, Kavach Prash amongst others.