IIM Kozhikode and Emeritus Launch Product Management Programme

Product management has become a crucial component of corporate strategy in today’s fast-paced and user-centric world, driven by the rise of the start-up culture and the need for businesses to remain competitive. Recognising the industry's demand for skilled product managers, the Indian Institute of Management Kozhikode (IIMK), acclaimed for its 3rd rank in the Ministry of Education’s NIRF 2023 rankings, along with Emeritus, a global pioneer in offering accessible and affordable high-quality education to individuals and organisations, announced the launch of the Professional Certificate Programme in Product Management. It is a first-of-its-kind product management programme, featuring Generative AI sessions, providing learners with industry-backed, hands-on training on Gen AI tools.

This high-impact 39-week programme is thoughtfully designed for entry-level managers and entrepreneurs seeking to gain comprehensive knowledge on new product development, product strategies, and product analytics. It is also tailored for mid-level managers aiming to build innovative and compelling products that deliver significant customer and business value. Additionally, senior-level managers seeking to refine prototypes and MVPs, learn product pricing strategies, and modify their products to better customer fit can also benefit from the programme.

Announcing the programme, Prof. Debashis Chatterjee, Director IIM Kozhikode shared,” The demand for Product Managers has increased manifold in the past few years. This has ultimately resulted in professionals such as mid-level or senior level managers and business heads & entrepreneurs aspiring to transition to this role. IIM Kozhikode's Product Management programme is designed keeping in mind, the demand by organizations for exceptional product managers. This 39-week course combines the key aspects of Product Management, such as Product Strategy, Product Analytics and Product Development, to help aspiring product managers evolve into successful product owners, thereby helping their organisation achieve the business goals. It is time to invest in your future and initiate your journey of becoming a successful product manager, by enrolling in IIM Kozhikode's Product Management Programme and carve out the way for your professional growth.”

Speaking on the commencement of the programme, Mohan Kannegal, CEO, India and APAC, Emeritus, said, “In today's fast-paced and innovation-driven market, there is a critical need for skilled product managers who can strategically think, analyse markets, collaborate across functions, and prioritise customer satisfaction. The inclusion of Gen AI sessions sets this programme apart, providing learners with industry-backed, hands-on training on these cutting-edge Gen AI tools. The programme will be a game changer for the product managers as it will equip them with the ability to harness the power of Gen AI. We are thrilled to partner with prestigious institutions like IIM Kozhikode to bring high-impact programmes that empower learners to excel in their careers and drive innovation in their organisations."

According to the Product School Future of Product Management report 20231, over 45% of companies with product managers do not provide product-specific training. It further states that product managers want to learn and build the best products they can and around 94% of employees would stay longer in the company if it invested in their learning and development. As per the US based job aggregator website, Jobted, with 20,000+ jobs on LinkedIn in mid-2022, the product management domain is in high demand in India. These findings rightly highlight the need for advanced training in product management. Addressing this growing demand, the programme will help participants gain a competitive edge in the job market and will also equip them with the latest Gen AI tools. Through this unique combination of comprehensive product management training and cutting-edge AI technology, professionals will be empowered to meet industry challenges and drive innovation in their organisations.

The Professional Certificate Programme in Product Management, designed by renowned IIM Kozhikode faculty, includes pre-recorded sessions by top IIMK faculty and industry experts for self-paced learning. It also includes real-world case studies, modules on Gen AI, a Capstone project, assignments & quizzes as well as 20+ office hours of sessions with industry experts. The programme includes modules such as introduction to Generative AI, product management and Generative AI, introduction to product strategy, strategic approach for competitive advantage in product strategy, predictive analytics for product management and digital analytics tools and techniques among others.

Through this programme, participants will be able to:

·         Develop the product mindset needed to bring viable products or services to the market

·         Map customer journeys and user personas to define and solve problems through products

·         Analyse strategies and frameworks for developing, marketing, and selling a product

·         Evaluate product road mapping and prototyping decisions using various product management techniques and practice

·         Outline a plan to create a competitive scalable product using key product development strategies and frameworks

·         Identify market segments and effectively target groups through marketing and communication strategies

The eligibility for this programme includes Graduates (10+2+3) and Diploma holders (10+2+3) from a recognised university (UGC/AICTE/DEC/AIU/State Government/recognised international universities). This programme is set to begin on June 26, 2024, with a fee of INR 1,95,000 plus GST.

Upon successful completion of the programme with a minimum grading of 70%, participants will be awarded a certificate of completion from IIM Kozhikode.

For more information, visit the programme page here.