HRX Enters Travel Gear Category With Escape Plan Partnership

HRX by Hrithik Roshan, India’s biggest homegrown fitness and lifestyle brand has expanded its performance-first ethos into travel with the HRX Travel Range, in Partnership with Escape Plan. Engineered for resilience and agility, the collection is designed for the everyone including the Everyday Athletes - who doesn’t just train in the gym, but carries the spirit of motion into work, play, and exploration.

For HRX, fitness has never been limited to workouts. It’s about a state of being - consistent, adaptable, always in motion. Travel, therefore, is a natural extension of this lifestyle. Modern consumers are on-the-go more than ever, seeking gear that performs as hard as they do, whether in the gym, on the streets, or across continents.

With impact-resistant exteriors, modular compartments, and ergonomic builds, the new collection brings together HRX’s performance-driven design philosophy with Escape Plan’s expertise in travel innovation. The result is travel gear that adapts seamlessly to the fast-paced, fitness-driven lives of today’s generation.

On the expansion of HRX in the lifestyle category, Ajay Singh, Business Head, HRX, says, “Our mission is to build relevance at every touchpoint of a fitness-driven lifestyle. Travel gear represents a powerful adjacency, because for today’s consumers, fitness and motion aren’t separate worlds. They want products that enable them to live without compromise, whether they’re training, commuting, or exploring new places. Entering this category allows us to scale HRX’s philosophy into everyday journeys while tapping into one of the fastest-growing lifestyle segments.

The growing popularity of Fitness related travels like Marathons, Ironman and Hyrox have also played a critical role in developing a range that enables Athletes. With this, we’re strengthening our position as a holistic lifestyle brand with strong, long-term growth opportunities.”