HMSI Brand Shine Sets New Record in 125cc Segment

Honda Motorcycle and Scooter India (HMSI) today announced the accomplishment of yet another milestone. Consistently setting new benchmarks, Honda’s Brand ‘Shine’ in the 125cc motorcycle segment has crossed over 30 Lac customers in western India. This achievement underscores HMSI’s unwavering commitment to excellence and solidifies its position as a dominant player in the 125cc motorcycle segment.

Delighting customers with speed and quality in Western India

Leading from the front, HMSI achieved its first 15 lac customers in over 11 years. Growing 2 times faster, the recent 15 lac customers were gained in just 6.5 years. This demonstrates HMSI’s accelerated growth and the unwavering trust of over 30 lac motorcycle enthusiasts in 125cc segment market of three Western states - Gujarat, Maharashtra and Goa.

Playing a pivotal role in this remarkable achievement, Maharashtra is the highest contributing state with 20lac+ sales in the region.

Speaking on this remarkable feat, Mr. Yogesh Mathur, Director, Sales & Marketing, Honda Motorcycle & Scooter India, said, “The achievement of 30 lac customers for the Shine series of 125cc motorcycles showcases the enduring bond between Honda and the people of West who have embraced our motorcycles for their unmatched quality, performance and style. We extend our heartfelt gratitude to our loyal customers, dedicated dealers and esteemed partners who have played a pivotal role in reaching this significant milestone. We remain steadfast on our commitment to delivering cutting edge, high-quality products, enriching the riding experience of our customers across India.”

Brand Shine & SP drive the demand for 125cc motorcycles in West region from front

Delighting customers with advanced features, stylish design, and superior technology in the 125cc segment, Shine 125 & SP125 are the top 2 selling motorcycles in the western region. Further enjoying a commanding presence in 125cc motorcycle segment with a market share of over 57% in the region, today every 2^nd 125cc motorcycle sold in the region is a Honda.

Giving joy to customers with SP125 Sports Edition ahead of festival season

Revolutionizing style quotient for the youth, the new SP125 Sports Edition makes a bold statement with its aggressive tank design, matte muffler cover and enhanced graphics along with new vibrant stripes on the body panels and alloy wheels. It will be available in attractive Decent Blue Metallic and Heavy Grey Metallic color shades which makes it a complete head turner. 

The SP125 Sports Edition makes you stay ahead with class-leading features while also offering the best value for money. It gets a bright LED headlamp, a fully digital instrument console with a gear position indicator & other mileage information. The SP125 boasts thrilling performance with its 123.94cc, single-cylinder BSVI OBD2 compliant PGM-FI engine that develops 8 kW power & 10.9 Nm of torque.