Hamilton Beach Brands, Inc. Enhances Product Development with Centric PLM

Centric Software® is pleased to announce that Hamilton Beach Brands, Inc. (Hamilton Beach) has selected Centric PLMTM to serve as a single, actionable source of truth for product information. Centric Software delivers best-of-breed solutionsto plan, design, develop, source, comply, buy, make, price, allocate, assort, market, sell and replenish fashion, luxury, footwear, outdoor, home, food & beverage, cosmetics & personal care products, consumer electronics as well as multi-category retail, to achieve strategic and operational digital transformation goals.

Hamilton Beach, a leading designer, marketer and distributor of a wide range of brand name small electric household and specialty housewares appliances, founded in 1904, chose Centric PLM to streamline its product development process and support its growth strategy. With a portfolio spanning over 50 categories and 75-125 new SKUs annually, the company sought a solution to manage its complex product lifecycle more efficiently.

Hamilton Beach has made significant progress in advancing its digital capabilities by implementing robust e-commerce and ERP systems. Building on this foundation, the company is now focused on enhancing its product development and change management processes. “By adopting Centric PLM, Hamilton Beach aims to unify its workflows and establish a centralized, reliable source of product data,” states Atle Larsen, vice president, global product marketing at Hamilton Beach Brands, Inc.

After evaluating several different vendors, Hamilton Beach selected Centric Software for its platform capabilities and organizational alignment. “We wanted a long-term partner with a stable platform. Product development is core to our business, and Centric PLM aligns with our needs,” Larsen explains.

Larsen highlights the platform’s flexibility and out-of-the-box functionality. “Centric PLM offers structure without requiring customization. It gives us the control we need while supporting our growth strategy. A key advantage is Centric Software’s in-house implementation team, which eliminates the need for third-party resources.”

Key goals include accelerating product launches and improving cross-functional collaboration. "We aim to enhance communications across internal teams and work more closely with partners by enabling direct data entry and reducing manual steps,” says Larsen.  

Another benefit is Centric’s experience with complex product portfolios. "Centric Software’s clients manage large SKU counts with many variations. That expertise will help us simplify our processes," adds Larsen.

“We are thrilled to welcome Hamilton Beach Brands, an iconic company with a rich history of innovation, to the Centric Software family," says Chris Groves, CEO of Centric Software. "Their commitment to digital transformation makes them an ideal partner and we look forward to a long-term collaboration.”