Go5 Incorp Expands into Electronics and E-commerce Sectors

With a vision to redefine the luxury tech industry, Puneet Gulati, the former CEO of Barista, has embarked on a new entrepreneurial venture with Go5 Incorporation.

Go5 Incorp is based on a multi-pronged approach, offering a diverse range of products and services, including distribution and manufacturing. The company has established in-house brands in the electronic accessories/wearables and e-commerce space. The company is already listed as a prominent seller on top third-party e-commerce marketplaces like Amazon and Flipkart in India.

Delighted about Go5 Incorp’s, Puneet Gulati, Managing Director, said, “Our vision has always been to push the boundaries of innovation while ensuring top-tier quality. We are committed to continuing this journey, bringing cutting-edge products that meet the evolving needs of our customers and setting new standards in the industry.”

The umbrella of products extends to brands like TECSOX—premium yet affordable mobile accessories,  Deal99.in—a full-fledged e-commerce store with over 10,000 products of daily use; BLUNT—high-end  electronics, and TECMARX—in the personal gadgets  space. Under its electronic brands, the company plans to expand its product line by adding wearables, speakers, and earpods with over 150 SKUs in its portfolio.

Go5 is planning to launch its other revolutionary brands, AstroFeeds and Shoptzy, in the astrology and B2B segments, respectively. All brands under the Go5 umbrella reflect Gulati's vision of combining innovation with consumer-centric design, continually expanding into new segments to meet evolving market demands. His approach not only broadens the brand’s reach but also maintains affordability and enhances the customer experience.

Gulati’s broader ambition is to democratize luxury in multiple niche-specific product categories, making them accessible to a wider audience. His leadership focuses on not just product development but reshaping perceptions of luxury among younger generations. This approach signals a shift in market dynamics, emphasizing practical yet advanced products that maintain high quality at reasonable prices.

As Gulati re-enters the tech arena, Go5 is poised to become a leader in innovation and affordability. The company's strategy involves deep engagement with market trends and consumer preferences, particularly those of Gen Z, known for their emphasis on authenticity, quality, and ethical considerations.

About Go5 Incorporation: Go5 Incorporation, under the leadership of Puneet Gulati, challenges the status quo of technology and luxury markets by combining advanced technology with user-friendly pricing and design. The company aims to not only capture the market but also influence how technology companies approach product development and consumer engagement in the future.