GM Modular Unveils Christmas Campaign With Linda Fernandes

GM Modular, one of India’s leading electrical and smart home solutions brands, has launched its new Christmas campaign titled ‘Switch to Christmas Mode’. The festive digital film captures the warmth and joy of the season through a beautifully decorated home, where celebrations come alive with thoughtful details and seamless technology.

The campaign features popular digital creator Linda Fernandes (thequirkymamma) as she decorates her home for Christmas, showcasing moments of togetherness, warmth, and festive cheer. Blending naturally into the narrative are GM’s lifestyle and smart products — including GM Modular switches, the GM Cube wireless charger, and GM Bluetooth speakers — subtly woven into the celebration, reflecting how modern homes celebrate festivals with ease and elegance.

Rather than focusing on products in isolation, ‘Switch to Christmas Mode’ highlights how GM’s solutions become an effortless part of festive living — powering decorations, enhancing ambience, and elevating everyday moments without interrupting the emotional flow of celebration. The film reinforces GM’s belief that technology should quietly complement life, especially during moments that matter most.

Speaking about the campaign, Jayanth Jain, CEO & Managing Director, GM Modular, said:
“Festivals like Christmas are about creating meaningful moments at home. With ‘Switch to Christmas Mode’, we wanted to show how GM’s switches and lifestyle products blend seamlessly into celebrations, enhancing comfort, convenience, and joy. Our focus has always been on designing products that become a natural part of people’s lives, especially during special occasions.”

The ‘Switch to Christmas Mode’ campaign will be promoted across GM Modular’s digital and social media platforms, inviting audiences to embrace the festive spirit by transforming their homes with warmth, style, and smarter living.