Etihad Chooses Rassure for Innovative Digitisation

Rassure, an innovative revenue rescue service provider based out of Sydney, has announced today that it has been selected by Etihad to support the airline in automating its sales audit process. This will allow Etihad to discover multiple times more revenue than legacy, semi-automated service providers.

This collaboration will assist Etihad in recovering revenues to high levels of accuracy and with short turnaround times, making a positive impact on cash flows. As a special feature, this “out of the box” tool also enables Etihad to rerun the audit at will, simulating various “What if” scenarios to inform strategic business decisions.

“Etihad is a trailblazing airline which looks forward to digitising its processes to improve efficiencies and strengthen its profitability,” said Vikram Joshi, Vice President and Head of Sales from Rassure. ”Rassure is pleased to partner with Etihad in its quest for Business Transformation Initiatives”

“As we emerge from the pandemic, technology-based evolution is at the core of our recovery and future development strategy. The RAX platform represents a step-change in discovering lost revenue and our partnership with Rassure will allow us to create new capabilities for strategic business decisions,” added Kelly Schroeder, VP of Financial Reporting & Control at Etihad Aviation Group. “Etihad believes in the capabilities of Rassure as a strategic partner to achieve its business goals.”