Enamor X Papa Don’t Preach Collection Debuts at Lakmé Fashion Week

Enamor, India’s leading fashion lingerie brand, launched and showcased their luxury curation in collaboration with homegrown Indian luxury label Papa Don’t Preach, at the prestigious Lakmé Fashion Week in partnership with FDCI. Bringing the synergy of the three forces – Enamor, Papa Don’t Preach and the wearer – at the event, the latest collection added a unified appeal of style, divinity, opulence, and elegance.

Inspired and born of the celestial, the mystical and the magical elements of the cosmos, the collection celebrates the essence of modern femininity. From dawn’s first breath, celestial deep blues, ivories, and scarlets blazing with ardor, the showcase represents a timeless moment celebrating couture, craftsmanship and luxury with high-octane glamour. This is not just fashion; it epitomizes a constellation of confidence and charisma woven by artistic hands. The range redefines lingerie into a canvas of bold self-expression with intricate detailing, curating pieces that are both daring and timeless.

Papa Don’t Preach has always embodied the creed of unquiet luxury and fearless maximalism and Enamor has celebrated lingerie as a fashion garment over the years, elevating it into couture. Lingerie sits at the intersection of many intimate moments, celebrations and occasions, whether it is your stylish trousseau, exquisite lace bralettes, elegant corsets or playful balconettes. The collaboration intertwines both the realms. The bold and moving act unfolded, creating garments that felt like spells in motion, unapologetically.

Speaking at the launch event, Shekhar Tewari, Chief Executive Officer – Modenik Lifestyle (Enamor, Dixcy Scott, Slimz and Levi’s Essentials) said, “The collaboration is more than just a fashion lingerie collection; it is a bold couture statement at the Lakme Fashion Week. Enamor has always been the trendsetter in fashion, constantly challenging our status-quo within the category and now we are reversing the script for luxury lingerie by blending our expertise in craftsmanship with Papa Don’t Preach and Shubhika’s signature, bold, otherworldly and narrative-driven designs. Bringing in her vision on transcending lingerie into luxury and couture, Enamor X Papa Don’t Preach - A Luxury Curation elevates fashion lingerie, to be celebrated, adorned and revolutionized.”

“This collection is about a woman’s two universes - the one she shows the world, radiant and resplendent, and the one she keeps within, intimate and infinite. When these worlds meet, there is no inside and no outside, only wholeness. This runway show is to showcase how a woman who dresses so beautifully and luxuriously on the outside, chooses to spend just as much thought on what she puts on the inside- it’s not something to hide but something to celebrate” highlights Shubhika Sharma, Founder and Creative Director, Papa Don’t Preach. 

Together, Enamor X Papa Don’t Preach promised to be one of the most anticipated highlights of Lakmé Fashion Week – a collection for the dreamers and storytellers who know that their style is their magic, and their wardrobe is their constellation. The collection will be available on Enamor’s website, select D2C platforms and offline stores – EBOs, MBOs and NCS.