Doodles by Purvi Launches Luxury Jewellery Store in Mumbai Fort

Doodles by Purvi opens its first flagship store at Kala Ghoda, Mumbai, offering handcrafted luxury gold and silver jewellery for children and adults.

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Founder- Doodles by Purvi

Founder- Doodles by Purvi

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After nearly a decade of redefining the way luxury jewellery is imagined for children, Doodles by Purvi, the jewellery label by Purvi Sanghavi, now unveils a new chapter with the launch of its first luxury flagship store at Mumbai’s cultural landmark, Kala Ghoda, Fort. 

This elegant debut marks not just the opening of a store, but the unveiling of a refined destination; a permanent home for Doodles by Purvi’s legacy of craftsmanship, purity, and bespoke design. The launch further strengthens the brand’s position as India’s luxury destination for safe, exquisite, and timeless lightweight gold & silver jewellery for both kids and adults.

The flagship store is an immersive expression of the brand’s philosophy. Thoughtfully designed to echo both luxury and warmth, the space blends rustic, vintage textures with soothing pastel greens, creating an atmosphere that feels intimate yet indulgent. Every detail, from the store’s luxurious ambience to the curated display of jewels, has been envisioned to mirror the artistry and finesse behind each Doodles by Purvi creation.

Inside, guests can explore an exquisite repertoire that ranges from INR 15,000 to INR 1,50,000, from beloved children’s classics such as Nazariya, personalised necklaces, and dainty bracelets to elevated adult collections featuring sophisticated bracelets, rings, and kurta/lapel pins. Each jewel, whether in gold or silver, is hallmarked, hypoallergenic luxury jewellery carrying the brand’s signature promise of purity, safety, and artistry, transforming everyday adornment into timeless keepsakes.

Sharing her thoughts on this milestone, Purvi Sanghavi, Founder of Doodles by Purvi, said, "The opening of our Kala Ghoda flagship is an incredibly proud moment for me. For nine years, we have poured passion into every detail, from design to craftsmanship. The new flagship store brings that journey to life in the heart of the city’s art and design district. It is more than a retail space; it is a celebration of the love and trust our patrons have placed in us, and an invitation to experience the world of Doodles by Purvi in its truest and most luxurious form."

The new store also elevates the customer journey with carefully considered experiences. A dedicated children’s corner ensures young visitors feel welcomed and engaged, while parents explore with ease. For clients seeking unique heirlooms, the customisation lounge offers an intimate, by-appointment experience, where personal stories are brought to life through bespoke initials, enamels, charms, and tailored sizing, making every piece as personal as it is precious.

With this landmark launch, Doodles by Purvi positions itself as more than a jewellery brand;  it is an atelier of memories, artistry, and elegance. The Kala Ghoda store now stands as an invitation to discover jewellery that transcends age, occasion, and time; a true reflection of luxury, legacy, and love.

Doodles by Purvi jewellery