Dolby Atmos Arrives in Maruti Suzuki Victoris, Expanding Premium in-car Entertainment in India

Dolby Laboratories, Inc. a global leader in immersive entertainment experiences, and Maruti Suzuki India Limited (MSIL), India’s largest car manufacturer, join forces to bring the immersive power of Dolby Atmos® to the Maruti Suzuki Victoris. Being the first Maruti Suzuki car in India to feature Dolby Atmos, the Victoris sets a new benchmark for in-car entertainment, offering an immersive audio experience that elevates every journey.

Dolby Atmos is a new way to create and experience entertainment that delivers artistic expression at its fullest capacity, immersing listeners in the content they love and forging a deeper connection between creators and their fans. In the car, entertainment in Dolby Atmos goes beyond the ordinary listening experience, revealing details with unparalleled clarity and depth. For consumers, it unlocks new levels of emotion for them to enjoy their music, podcasts, movies, and more. Dolby Atmos can turn just about every vehicle into a space where drivers and passengers get even more out of their favorite entertainment.

In India’s fast-growing mid-size SUV segment, in-car entertainment has become a key factor for consumers. Integrated seamlessly with the advanced in-car audio system of the Victoris, combined with an 8-speaker setup from Infinity by Harman, Dolby Atmos transforms the cabin into a multidimensional soundstage. The audio inside the car flows with clarity and depth, enveloping every passenger so that every seat feels like the best seat. Whether it’s music, podcasts, or streaming content on Gaana, the experience is more vivid, personal, and closer to real life.

Mr. Karan Grover, Senior Director, Commercial Partnerships, IMEA, Dolby Laboratories, said, “At Dolby, we are committed to bringing Dolby Atmos to a broader audience of Indian consumers. Our collaboration with India’s largest passenger vehicle OEM, Maruti Suzuki, represents a significant milestone in making Dolby Atmos accessible to the masses. By integrating Dolby Atmos into the Victoris, we’re ensuring that Indian drivers and passengers can experience audio that feels more natural and engaging, turning every drive, short or long, into a concert on wheels.”

Mr. Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “The all-new Victoris has been conceptualised to meet the evolving aspirations of dynamic, young Indians who consider the automobile as an extension of their personality. The Victoris introduces a range of new-age features for the Young Indian consumer. One that particularly stands out is the bespoke 8-speaker Infinity premium sound system and Dolby Atmos, for an elevated listening experience. Customers can also enjoy their favourite OTT shows in the Victoris with a “Theater on Wheels” effect for a truly cinematic experience, thanks to the Suzuki SmartPlay Pro X infotainment system featuring app store connectivity, 35+ apps and OTPA updates.”

With features like Level-2 ADAS, a powered tailgate, and Dolby Atmos, the Victoris sets a new standard for innovation. The collaboration between Dolby and Maruti Suzukiexpands Dolby Atmos’ reach in India’s automotive market and reinforces Maruti Suzuki’s focus on delivering advanced, technology-driven SUVs for today’s consumers.