Delhivery To Make A Strategic Investment In Vinculum To Strengthen Its D2C Offering

Delhivery Ltd, India's largest fully-integrated logistics services provider, will make a strategic investment in Vinculum, a global software leader enabling omnichannel retailing for D2C enterprises, brands, brand distributors, and quick commerce companies. The investment is the first part of a potential 2-stage deal that provides Delhivery the option to further increase its shareholding in the company after six months. 

Vinculum is one of the early software companies from India, enabling brands to tap into the opportunity presented by eCommerce and Omni Channel. With the post covid industry and consumer shift, the company has scaled up into a leading SaaS Omni Channel software company working with over 400 brands across Grocery & FMCG, Healthcare, Beauty, Cosmetics, Fashion, and Jewelry in India, South East Asia, and the Middle East markets. 

Direct-to-Consumer enterprises are a focus market for Delhivery, and the investment is expected to strengthen its position as a leading fulfillment solutions provider in the segment. Through this investment, the two companies will build a complete integrated stack to address the entire range of post-purchase needs of a D2C brand. A deeper integration with Vinculum’s industry-leading Order Management System (OMS) will be a first-of-its-kind fully-integrated E2E offering.

Commenting on the announcement, Rajaganesh S, Head of Supply Chain Solutions at Delhivery, said, "We congratulate the leadership team of Vinculum on building a truly world-class product that enables omnichannel retailing for brands, retailers while also powering fulfillment capabilities of 3PLs and online marketplaces. A strategic partnership with Vinculum strengthens Delhivery’s fulfillment solution to brands".

Venkat Nott, Founder, and Chief Executive Officer of Vinculum Group, added, “We are delighted with the investment to be made by Delhivery in Vinculum. This lays the foundation for deep tech integration between both companies, tremendous collaboration opportunities, and immense business value for our customers."

The investment is subject to the satisfactory completion of closing conditions.