Cummins India Launches REDEFINE 2025 B-school Case Study Competition

Cummins India Limited (“Cummins India”), a leading power solutions technology provider, announced the launch of ‘REDEFINE 2025’, the 8th edition of its flagship business school (B-school) case study competition. Designed to empower young business minds, the competition invites participation from students across 19 premier B-schools nationwide, providing them with an opportunity to tackle real-world industry challenges.

The theme of this year’s competition, “From Backup to Backbone: Driving the Energy Shift,” reflects the growing need to adapt to a rapidly evolving energy landscape driven by renewables, decarbonization, and changing customer expectations. Participants are challenged to explore innovative service-led models such as Energy-as-a-Service, renewable integration, and grid-connected solutions. These models aim to address evolving energy needs in a sustainable and impactful manner.

Commenting on the event, Anupama Kaul, Human Resources Leader, Cummins India, said, " As a leading player in the power sector, Cummins is committed to investing in the future - and that begins with nurturing the next generation that will drive meaningful change and become the leaders of tomorrow. REDEFINE 2025 serves as a transformative platform to empower students to think critically and innovate solutions to tackle real-world challenges. We are excited to see how participants will leverage this opportunity to bring fresh perspectives and innovative solutions that can help drive the energy shift and strengthen the broader energy value chain.”

Subramanian Chidambaran, Chief Strategy Officer, Cummins India, added, "At Cummins, we know innovation thrives on collaboration and the courage to challenge the status quo. Through REDEFINE, we aim to create a collaborative ecosystem where students can explore breakthrough solutions to today’s pressing challenges. Cultivating innovative thinking in today’s youth will help embed more sustainable practices and cleaner, greener solutions across industries in the future. By engaging with the brightest talent from India’s business schools, we look forward to discovering ideas that inspire new ways of building resilience, advancing progress, and accelerating the transition toward a sustainable future."

REDEFINE 2025 is open to bona fide first and second-year students enrolled in the flagship PGP/PGDM/PGDBM/MBA programs. Featuring multiple rounds, the competition will conclude with a two-day grand finale at the Cummins India Office Campus in Pune, Maharashtra, on November 13 - 14, 2025. The winning team will receive a cash prize and an exclusive invitation to join Cummins India’s mentorship program, offering invaluable guidance from the organization’s leadership to enhance their capabilities as future business leaders.

The 2024 edition of REDEFINE witnessed a remarkable turnout, with 3,780 students participating across 1,260 teams from 18 leading institutions. The competition concluded with the team from Symbiosis Centre for Management and Human Resource Development (SCMHRD), Pune, emerging as champions, while the team from Indian Institute of Management (IIM), Tiruchirappalli, secured the runner-up position.

Participating partner B-schools for REDEFINE 2025 are:

1.         Indian Institute of Management, Indore

2.         Indian Institute of Management, Kozhikode

3.         Indian Institute of Management, Lucknow

4.         Indian Institute of Management, Mumbai

5.         Indian Institute of Management, Ranchi

6.         Indian Institute of Management, Shillong

7.         Indian Institute of Management, Tiruchirappalli

8.         Indian Institute of Management, Udaipur

9.         Indian Institute of Technology, Delhi

10.     Indian Institute of Foreign Trade, Delhi

11.     Indian School of Business, Hyderabad

12.     KJ Somaiya Institute of Management, Mumbai

13.     Management Development Institute, Gurgaon

14.     Narsee Monjee Institute of Management Studies, Mumbai

15.     SP Jain Institute of Management and Research, Mumbai

16.     Symbiosis Centre for Management and Human Resource Development, Pune

17.     Symbiosis Institute of Business Management, Pune

18.     Xavier Institute of Management, Bhubaneshwar

19.     Xavier School of Management (XLRI), Jamshedpur