RetailSectors

Collins Kitchens and Wardrobes Opens an Unique Franchisee Store in Chennai

Commenting on the newly launched Collins Store in Chennai, Siddhant Agrawal, Director of Sales and Marketing, says, “From the very beginning Collins K&W (Kitchens and wardrobe) has set out on the ambitious goal of offering its target audience with attainable luxury solutions."

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Collins India, the world leaders in furniture hardware as well as leading solution providers in modular kitchen & wardrobes presents the launch of its very exclusive retail store in Chennai, India. The brand has made giant strides from being a leading hardware brand since 1986 to adding complete modular furniture solutions to their product palette. Being an Indian company its primary concern has always been to lend customers premium quality products at competitive valuations paired with solution-based services thereby maintaining the European standards of manufacturing. Now, Collins is all set to take this concept to the next level with the introduction of its one-of-its-kind experiential centres nationwide which signifies the finest from each product category.

Located in Chennai, the exclusive store spreads across approximately 2000 sq. ft. and distinguishes itself through its vibrant yet minimalistic colour palette with the whole emphasis laid on their product placement. Their range of products on display features four live size kitchens, six lifestyle wardrobes, innovative profile shutters, scratch-resistant materials and a wide variety of custom-built modular furniture alongside high-end functional appliances. The visually appealing display is loaded with an assortment of functional European accessories that meet highest precision levels.

The products which end-users can find in the store have been judiciously selected for four chief criteria’s: Superior quality, invention, exhilarating designs and leading world-class technical features. The new store will facilitate customers to touch and feel the fittings in application before they plan their purchase. It will also enable consumers to experience a complete overview helping them comprehend which fitting will suit their individual tastes.

Commenting on the newly launched Collins Store in Chennai, Siddhant Agrawal, Director of Sales and Marketing, says, “From the very beginning Collins K&W (Kitchens and wardrobe) has set out on the ambitious goal of offering its target audience with attainable luxury solutions. Our new store that is an extension of the brand’s vision is a one-stop-shop, ensuring that our discerning customers find customised product excellence which matches quality on a global level.”

Speaking about the brands expansion into a new market, Nishant Shah, Head of Franchisee and Marketing, says, “With the launch of its new store, Collins K&W (Kitchens and wardrobe) aims at bringing globally acclaimed and innovative hardware kitchen & Wardrobe solutions to Chennai. Although the modular furniture industry is growing at a rapid speed, yet the void for an Indian brand which competes with imported products still continues to dominate the luxury sector. Chennai being the one of the most diverse and fast growing cities in India, the launch will enable Collins in catering to a wider set of end-customers, builders and interior designers by providing them with desired furniture solutions.”

SMEStreet Edit Desk

SMEStreet Edit Desk is a small group of excited and motivated journalists and editors who are committed to building MSME ecosystem through valuable information and knowledge spread.

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