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Citara, an entertainment company co-founded by filmmaker Tutu Sharma and entrepreneurRahul Nehra, has announced its expansion into Gujarat with confirmed locations in Jamnagar and Rajkot. The move marks Citara’s entry into the state as part of its broader national growth strategy.
Citara is a cinema-themed entertainment destination designed primarily for India’s Tier 2, 3, and 4 cities, offering small-capacity, technology-enabled theatres that deliver a multiplex-like experience at affordable pricing. The format combines premium cinema with complementary lifestyle and entertainment elements, positioning Citara as a community-driven hub aimed at bridging the entertainment access gap in smaller markets.
The Gujarat locations will introduce a converged entertainment format that brings multiple content categories under one roof. Programming will include first-day-first-show film screenings, stand-up comedy, short-format content, children’s films, curated screenings of classic films, musical performances, and digital-first content such as reels and creator-led formats. The model is designed to provide a single destination for diverse entertainment formats and emerging talent.
According to the company, the Gujarat expansion aims to address the growing demand for experiential and community-driven entertainment spaces beyond traditional cinema formats. Citara positions its venues as platforms where film, live performances, and creator content coexist, supported by technology-enabled presentation and premium infrastructure.
Commenting on the expansion, co-founder Tutu Sharma said the company sees Gujarat as an important market with strong audience engagement across film, comedy, and live entertainment. Rahul Nehra, managing director, added that Jamnagar and Rajkot were selected based on their cultural activity and potential for scalable entertainment formats.
Citara stated that the Gujarat launch is part of its plan to establish a wider footprint across key regional markets. The company expects the new locations to contribute to the development of local talent while offering audiences access to a broader range of content formats in a single venue.
Citara is a cinema-themed entertainment destination designed primarily for India’s Tier 2, 3, and 4 cities, offering small-capacity, technology-enabled theatres that deliver a multiplex-like experience at affordable pricing. The format combines premium cinema with complementary lifestyle and entertainment elements, positioning Citara as a community-driven hub aimed at bridging the entertainment access gap in smaller markets.
The Gujarat locations will introduce a converged entertainment format that brings multiple content categories under one roof. Programming will include first-day-first-show film screenings, stand-up comedy, short-format content, children’s films, curated screenings of classic films, musical performances, and digital-first content such as reels and creator-led formats. The model is designed to provide a single destination for diverse entertainment formats and emerging talent.
According to the company, the Gujarat expansion aims to address the growing demand for experiential and community-driven entertainment spaces beyond traditional cinema formats. Citara positions its venues as platforms where film, live performances, and creator content coexist, supported by technology-enabled presentation and premium infrastructure.
Commenting on the expansion, co-founder Tutu Sharma said the company sees Gujarat as an important market with strong audience engagement across film, comedy, and live entertainment. Rahul Nehra, managing director, added that Jamnagar and Rajkot were selected based on their cultural activity and potential for scalable entertainment formats.
Citara stated that the Gujarat launch is part of its plan to establish a wider footprint across key regional markets. The company expects the new locations to contribute to the development of local talent while offering audiences access to a broader range of content formats in a single venue.