BabyMD Launches Joyride-Based Flu Vaccination for Children

What if your child’s visit to the doctor didn’t end in tears but in smiles, balloons and even a personal joyride? BabyMD, India’s first omnichannel pediatric healthcare brand based in Bengaluru and incubated by 2070 Health, is reimagining how India cares for its children by blending medical science with joy, structure with empathy, and clinical excellence with convenience. To bring this vision to life, BabyMD has launched #BooTheFlu — India’s first joyride‑based flu vaccination initiative.

The objective of #BooTheFlu is to encourage timely flu immunization among children by transforming a routine vaccine appointment into an experience they—and their parents—look forward to, reducing barriers to care and increasing protection during peak monsoon season.

“We’ve always believed pediatric care should be more than a checklist — it should be emotionally intelligent, joyful, and built around the real needs of both children and parents,” said Deeksha Senguttuvan, Founder of BabyMD. “#BooTheFlu wasn’t just about protecting children from the flu. We asked ourselves: what if a vaccine visit could become a child’s happiest memory instead of their most dreaded one? That one question sparked an experience that’s both playful and purposeful.”

The campaign brings India’s first joyride‐based flu vaccination directly to families with its custom‑designed Flu‑Fighter van, which provides free, needle‑free quadrivalent vaccines (WHO‑approved for children aged six months and up) along with complimentary doorstep pick‑up and drop‑off. Inside the van, plush toys, balloons, fairy lights, music, snacks and games transform what would have been a routine shot into a magical outing, and once at the clinic, the vibrant festive décor, a Mickey Mouse mascot and child‑sensitive care keep the celebration going until families return home.

In its first four weeks, over 500 parents registered for the Flu ride with 30 lucky winners getting to enjoy the ride experience firsthand,—achieving 100% smiles with zero tears, earning praise from parents who called it “the best clinic experience” their child ever had. Owing to the success of the campaign, any parent booking an appointment with a BabyMD clinic now gets a free pick up and drop off in the BabyMD van.

Founded in 2024 and backed by leading health‑tech investors W Health Ventures and Spark (Peak XV), BabyMD operates five clinics across Bengaluru (Electronic City, Hosa Road, HSR Layout, Varthur and Bellandur). BabyMD stands out through its fully integrated developmental support—offering milestone assessments alongside in‑house speech, occupational and behavioral therapies that enable early detection and intervention without the need for external referrals. Leveraging its tech‑driven care platform, BabyMD ensures seamless continuity beyond clinic visits through secure digital health records, timely appointment reminders, proactive WhatsApp check‑ins and coordinated follow‑ups—making every child’s healthcare journey effortless and stress‑free.