ŠKODA AUTO India Partners with PPS Motors for Karnataka Region
With the inauguration of PPS Motors in Bengaluru, ŠKODA AUTO India aims to strengthen its position in Karnataka and push forward its campaign of establishing a strong foothold in the southern markets of our nation. The new state of the art dealership facility sports the new Corporate Identity and Design as a part of ŠKODA AUTO global redesigning process. The Czech auto manufacturer, under the purview of the ‘INDIA 2.0’ project, will have at least twice as many sales and service touchpoints, as it does today, by 2022.
PPS Motors is strategically located at 219/11, Ramana Maharishi Road, Palace Orchards, Sadashivanagar, Bellary Road and offers utmost ease and convenience across the region. The sales facility sprawls over an area of 4,500 square feet and accommodates at least four cars on display. A dedicated service workshop, located at 35, Kranthikavi Sarvagna Road, Sreerampuram, Okaluipuram, is spread across 18,000 square feet and houses ten mechanical stations and body shop bays. With 75 trained personnel, PPS Motors has a capacity to service 5,500 plus ŠKODA AUTO vehicles per annum.
Commenting on the inauguration of the new facility, Mr. Zac Hollis, Brand Director, ŠKODA AUTO India said, “To ensure preparedness for INDIA 2.0 launches, we at ŠKODA AUTO India are continually striving to expand our network reach, across the nation, so that not only more and more customers can experience our products but also enjoy easy access to our customer centric aftersales solutions. Bangalore is a key market for us in South India, and we are confident that our partnership with PPS Motors will be pivotal for the brand and will further strengthen our foothold in Karnataka.”
Mr. Rajiv Sanghvi, Dealer Principal, PPS Motors Private Limited said, “We are delighted to partner with ŠKODA AUTO India and introduce a new dealership facility in Bengaluru, Karnataka. The modern architecture and streamlined business processes will provide the ideal backdrop for the presentation of ŠKODA AUTO products. With the global best practices and processes of Skoda Auto India and adapting them to suit our customers in the region we endeavour to create a lot of value for all our stake holder’s especially our customers to offer world service and customer care”
MODERN DEALERSHIP FACILITIES WITH STREAMLINED BUSINESS PROCESSES
With the highest priority given to functionality, clear orientation, and transparency, ŠKODA AUTO India has successfully rebranded its entire network of 83 sales and 58 service touchpoints across 69 cities across the nation. The Czech brand has invested over INR 1,200 million, along with its dealer partners, in the biggest rebranding campaign in its history in India.
In line with the ‘INDIA 2.0’ project, the corporate architecture, functional interiors, and rationalized business processes, aim to enhance the overall customer experience. The new dealership design architectural concept reflects ŠKODA AUTO’s philosophy expressed in the slogan: “Simply Clever with a human touch”.
The new architecture of the dealership facility is characterized by clear and simple shapes, a harmonious colour concept, modular design features, and a modern lighting concept.The new exteriors of the ŠKODA AUTO dealerships will be the brand’s powerful statement during both day and night – clear, transparent, modern, and open.
In addition to sustaining ŠKODA AUTO’s proven strengths, the company is placing an increasing emphasis on enhancing the emotional appeal of the brand. It is conveyed by the sophisticated and logical arrangement of all the key elements, business areas, customer zones, and the use of cutting edge technology.
The high quality materials, new design features, effective lighting solutions, architectural graphic elements, and warm wooden tones create an inviting atmosphere. Fresh hues, clarity, openness, and transparency – are the highlights of the new interiors of ŠKODA AUTO showrooms.