Entering the festive season with cheer, a leading online new car buying platform CarLelo (A Capri Loans Venture) sees a surge in the demand for SUVs. Within this trend, brands like Maruti Suzuki, Mahindra & Mahindra, Hyundai, Honda, Kia, Tata, Toyota and MG are poised to make their mark. And, models like Creta, Brezza, Grand Vitara, Jimny, Urban Cruiser Hyryder and Thar continue to enjoy robust demand, emerging as top models in their respective categories. Young buyers in the age bracket of 25 to 35 years have shown interest in purchasing such new cars online.
In an era where digital transformation is reshaping industries, the company has emerged as a game-changer in the automotive sector by harnessing advanced technologies to make new car buying easier and more convenient than ever before. With every step of the new car buying process streamlined, customers can now research, compare, and make purchase decisions from the comfort of their homes. In-line to these strategies and due to the change in the customer behaviour, the company has seen a significant increase in digital enquiries and sales.
The SUV market is projected to grow from USD 885.8 billion in 2023 to USD 1,221.7 billion in 2027, at a CAGR of 6.6%. The growing demand for vehicles with increased comfort features would create potential demand for SUVs in the coming years.
“Amidst the festive buzz, SUVs have taken the spotlight, becoming this season’s trend. But it’s not just about the cars; customers now desire feature-packed vehicles with advanced safety measures. This shift in preference has led to a remarkable change in how we approach new car buying. Purchasing cars online is now a new way of doing things, giving us more convenience, choices, and clear information through virtual experiences. This change is happening because people’s preferences are evolving, and technology is also making a big impact on the new car industry. We are a one-stop shop where buyers and dealerships come together, offering a wide variety of car brands and models in one place along with financing options.” said Gaurav Aggarwal, Founder and CEO – CarLelo (A Capri Loans Venture).
About Company: CarLelo (A Capri Loans Venture) is an online platform that is revolutionising new car buying experience through its seamless and hassle-free methods. It is India’s first multi brand virtual car showroom, where you get the best car deals. The brand strongly believes that buying a new car is a unique escapade that does not happen every day and its vision is to provide an overall bespoke experience to customers, all from the comfort of their home. One can visit the website, select the desired brand and choose a model based on variant, colour, features and mileage. While doing this from a large curated catalogue of brands and models, the customer is directly connected to a relevant dealer based on his location without physically having to visit a dealership. Further, they can avail the best offers and deals on their new car by connecting with multiple dealers. For the ones looking to finance their dream car, the company offers the best low interest rate and minimum paperwork for their customers. The company today has grown to become a leading online marketplace for buying new cars.