The Handloom weavers/agencies are facilitated to sell their products online and 23 e-commerce platforms have been associated with Ministry of Textiles under a policy framework. In addition, steps have been taken to on-board Handloom weavers/agencies on Government e-Marketplace (GeM) to enable them to sell their products directly to various Government Departments and organizations. As of now, 1,49,429 weavers and handloom organizations have been on-boarded on the GeM portal, including 6,252 weavers already on-boarded on the date of initiation of the exercise.
The State/UT- wise details of weavers and Handloom organizations on-boarded on the portal through this initiative is as follows:
|Name of State||No. of Weavers/Handloom Agencies on-boarded|
|Jammu And Kashmir||28|
To support handloom weavers, social media campaigns were organized under the #Vocal4Handmade in the year 2020 and #MyHandloomMyPride in 2021. Central Ministers and State Chief Ministers, besides others, were requested to participate and support these social media campaigns. Marketing events, Quiz Contests etc. were organized to popularize handlooms, stimulating interest of the Indian public and creation of sales opportunities for the weavers.
This information was given by the Minister of State for Textiles Smt. Darshana Jardosh in a written reply in the Lok Sabha.