Ambuja Cements CSR Drives Shift To Millet and Maize Diets

Ambuja Cements, the cement and building materials company of the diversified Adani Portfolio, as part of its CSR initiatives, is driving nutrition awareness in Bathinda by promoting healthier food choices through community engagement. In many villages where wheat traditionally dominated meals, a growing shift toward maize and millet flour marks a significant improvement in dietary habits.

At a local flour mill in Bathinda, Balveer Singh began noticing a rise in customer interest for maize flour, even outside the winter months when it was typically consumed. With growing awareness through the company’s CSR health programme, villagers started understanding how millet and maize can help manage blood sugar, support heart health and improve daily energy levels.

In response to the community’s changing preferences, Balveer expanded his offerings to include nutritious multigrain blends. His mill quickly evolved into a local hub of health-conscious food options, encouraging more families to make mindful decisions around daily staples.

This grassroots transformation reflects how informed choices, when supported by awareness and access, can lead to long-term health improvements. By involving local entrepreneurs and promoting food-based solutions, Ambuja Cements is helping create a sustainable culture of wellness grounded in everyday life.