Amazon India Celebrating All India Handicrafts Week

Amazon India has announced that it is celebrating All India Handicrafts Week 2019 starting from 8^th Dec to 14^th Dec. As part of the celebration, Amazon India has created an exclusive event page to showcase traditional handicrafts & handlooms along with highlighting stories of award-winning craftsmen and their works, helping take their stories closer to consumers. The stories help acquaint customers with the rich cultural heritage and painstaking techniques used to produce handicrafts from across the country. In addition to this, customers would also be able to avail discounts and offers on handicrafts and handlooms on products sold by Karigar sellers from across the country.

All India Handicrafts Week is organized by the Office of the Handicrafts Development Commissioner and the Ministry of Textiles every year from 8th to 14th December. The event is curated to increase awareness about indigenously produced handicrafts from different parts of the country. Through the Amazon Karigar program, Amazon India has been working towards the revival of traditional art and craft forms in the country. The program gives prominence to India’s rich handicrafts heritage by enabling weavers and artisans to showcase ‘Made in India’ products to a wide customer base.

Commenting on the celebration; Pranav Bhasin, Head - MSME Empowerment & Seller Experience, Amazon India said “Occasions like All India Handicrafts Week are opportunities that help us increase engagement between customers and our sellers that include MSMEs, artisans and weavers. This engagement helps create awareness amongst consumers about the rich cultural heritage indigenously produced handicrafts carry. It also gives us a chance to highlight the transformation we have witnessed from over 800,000 artisans and weavers who have received success by selling their handcrafted products online to a large consumer base. Selling online helps artisans unlock opportunities to grow and scale their businesses and we are committed to enabling artisans and weavers from across the country sell to audiences that provide these craftsmen with the right value for their products ”

“I sell Handmade Jute Bags from Tamil Nadu. I participated in Amazon Karigar’s Handloom Day celebration in August and was super happy with the sales. We witnessed 100x spike during the event, registering orders from more than 13+ states. Earlier, local shops/exhibition was the major source. But with these events, we are excited to reach out to more customers and have prepared for Amazon Karigar’s Handicrafts week celebration. We look forward to delight customers with our handicraft products” said, D. Kirubakaran, Pragalya Craft (Jute Palace)

As part of the event, discounts and offers available to consumers include:

1. Upto 70% off on Sambalpuri Sarees from Odisha Handloom
2. Upto 50% off on Block Printed Home Products from Blocks of India
3. Upto 70% off on Women's Apparels from House of Attires
4. Upto 70% Off on Handstitched Shoes From Agra by JH Shoes
5. Upto 45% off on Pochampally Ikkat Dress Materials & Dupatta from Chandana Weaves
6. Upto 70% off on Hand Printed & Embroided Women's Kurtas
7. Upto 50% off on Phulkari Products from Punjab
8. Upto 60% off on Handcrafted Cushion Covers from Neha Handicrafts
9. Upto 40% off on Women's Kurta and Dresses from Okhai
10. Upto 15% off on tribal handicrafts by Tribes India

Providing India’s unmatched craftsmanship with a wider reach, the selection on ‘Amazon Karigar’ comprises of over 270 unique craft forms including authentic merchandise with stunning, intricate designs from national award weavers. Right from Banarasi brocades that employ the resist dyeing technique, the bold geometrical prints of Sambalpuri fabrics to Itkal sarees which are hand-knotted and in practice for more than 1200 years, Amazon India has been giving an enormous push to the weaver community to get online at lightning speed. Through its on-ground partner Prione, Amazon India has been conducting workshops across the country, penetrating deeper into various weaver clusters to educate, train and onboard thousands of weavers and craftsmen and put forward the real ‘Make in India’ offering to its customers.