Vedanta Kickstarted a Health Sensitisation Campaign Against Malaria on World Malaria Day

India's premier producer of metallurgical grade alumina- Vedanta Limited's Lanjigarh unit has kickstarted a week-long health sensitisation campaign for local communities on World Malaria Day.

In line with the theme harness innovation to reduce the malaria disease burden and save lives', the company is reaching out to nearly 12,600 people residing in 28 villages of Lanjigarh in Odisha's Kalahandi district through rallies, public participation, intervention in schools, audio-visual messages, and more.

A hilly and forested area, nestled among mountains, the Lanjigarh block used to a malaria-prone area, the incidence of which has significantly reduced since Vedanta Aluminium joined forces with the Kalahandi district administration's efforts to eradicate the disease.

Looking at the lack of awareness about the disease and preventive measures among local residents, Vedanta Aluminium has been running an intensive Malaria Control Programme in the region. The programme aims to empower individuals and communities to protect themselves from malaria through grassroots level campaigns, and in the process save valuable lives.

To that end, the company is scaling up prevention and control measures along with sustained efforts for reliable case-detection through robust surveillance, sustained investments for better case management through testing, treating and tracking. Vedanta Aluminium's interventions have helped reduce the number of malaria positive cases in the region significantly.

Speaking about the programme, G.G. Pal, Dy CEO, Vedanta Limited, Lanjigarh, said, "We cannot let malaria be a barrier to the socio-economic development in the communities around us. With the belief that our future generations should be able to grow in a malaria-free world, Vedanta has been mobilizing resources to beat malaria by covering the last mile to reach the most vulnerable people. In this fight, we have deployed into action an entire ecosystem of levers, that includes the Vedanta Hospital, our Mobile Health Unit, community development officers, partners and community institutions."

Appreciating the initiative, Kamlakant Barik, Secretary, Punaruthan Voluntary Organisation, the implementing partner for the malaria control programme, said, "Commemorating the World Malaria Day, Vedanta organised various programmes such as rally, drawing competition, demonstration of mosquito net use etc. at the Government Primary School in Raghunathpur to make school children and local communities aware about the disease. The company is committed to making Lanjigarh a malaria-free region and we are proud to partner with the company in such a cause."

Vedanta Aluminium Business, a division of Vedanta Limited, is India's largest manufacturer of aluminium, producing half of India's aluminium, i.e., 1.97 million tonnes, in FY21.

It is a leader in value-added aluminium products that find critical applications in core industries. The company operates a 2 MTPA (million tonnes per annum) capacity alumina refinery in Lanjigarh since 2007 and an associated 90 MW captive power plant.

With its world-class aluminium smelters, alumina refinery and power plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the Metal of the Future' for a greener tomorrow.