Gaming Commerce Startup PlaySuper Raises $1M Seed Funding

PlaySuper, a gaming commerce platform that embeds real-world rewards directly into games, has raised $1 million in seed funding to expand its rewards-as-a-service model across India and Southeast Asia. The round was led by Singapore-based gaming VC Chimera, with participation from Audacity VC, IAN Capital Fund, and Dhruv Vohra, Meta’s Managing Director for APAC Emerging Markets.

PlaySuper, led by CEO Shouradeep Chakraborty, addresses one of gaming’s toughest challenges: sustainable monetization and retention. Traditional in-game ads are underperforming, while cash incentives face regulatory and scalability limits. PlaySuper offers a third path by enabling free-to-play and skill-based gaming platforms to integrate branded, non-monetary rewards - from gift cards to consumer products - directly into gameplay.

The platform has already crossed $350,000 in monthly GMV, with early partners reporting significant improvements in user retention and monetization.

“Gaming in India and Southeast Asia is at an inflection point. Ads and cash incentives are no longer enough. With PlaySuper, every gaming session becomes a chance to win something aspirational and real, which keeps users engaged while driving commerce at scale,” said Abhir Das, Co-founder & CBO, PlaySuper.

Speaking on the investment, Krish Anurag, General Partner at Chimera, said:“We see gaming commerce as the next big monetization unlock for emerging markets. PlaySuper has built a category-defining solution that sits at the intersection of gaming, brands, and consumer behavior. Their early traction proves the model, and we believe they are well-positioned to become the backbone of monetization for free-to-play and skill-based games across India and SEA.”

PlaySuper is building the commerce backbone for the next generation of gaming, positioning itself as the monetization engine for both free-to-play and skill-based games in fast-growing emerging markets.