WOX Energy Drinks India Partners with G Town Wines to Expand its Retail Presence

As WOX Energy Drinks is going on a rapid expansion spree, this tie-up with G Town enables WOX to cement its retail store presence.

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WOX Energy Drinks India, one of the premier energy drinks across the globe proudly announces its association with G-Town Wines, the renowned chain of imported liquor stores offering Indian as well as imported liquor brands.

As WOX Energy Drinks is going on a rapid expansion spree, this tie-up with G Town enables WOX to cement its retail store presence. Under the collaboration, WOX will come on the right shelf in various multi-brand stores, delivering customers with access to the complete range of products, including the Classic Edition.

The association will allow WOX Energy Drinks to expand its reach across the region and position itself as a preferred energy drink brand for consumers. G-Town Wines comes as a shop-in shops for Indian as well as imported liquor brands, ranging from whisky and wines to beer, low-cost and high-end brands, offered at competitive prices.

Consumers who are explorative with exceptional energy drinks can experience niche taste and premium quality. In this regard, WOX Energy Drinks in association with G-Town Wines will effectively cater to the requirements of contemporary consumers with niche requirements.

“We are elated to partner with the preeminent G-Town Wines and look forward to bolstering our reach and presence in the Indian market. Leveraging their extensive network and customer-centric approach, we are confident that this collaboration will take us to new heights and offer consumers a rejuvenating experience like never before,”said Ajay Arora, Chief Operating Officer (COO), WOX Energy Drinks India.

WOX Energy Drinks is a trusted name in the energy drinks market, with a distinguished lineup of energy drinks, including the Absolute Black, BCAA, Zero Edition, and Classic Edition. The energy drinks are formulated with top-quality ingredients, delivering an instant energy boost and a refreshing flavour that sets them apart from other energy drinks in the market.

The recently launched Classic Edition has already become a popular choice for parties, sports events, and outdoor activities, thanks to its rejuvenating golden yellow colour and its ability to offer an instant energy punch.

The alliance between WOX Energy Drinks and G-Town Wines comes at a time when the energy drink market in India is witnessing substantial growth, with an increasing number of customers eyeing a quick energy boost to keep up with their fast-paced lifestyle.

As per BCS Globals, the parent company of WOX Energy Drinks, the global energy drink market is presently valued at $8 billion, with a significant Compound Annual Growth Rate (CAGR) of 7 percent.

“With this association, we have expanded our portfolio to energy drinks from mare liquors. We hope to see a lot of footfall in our stores and hope that it expands the horizon of our product offerings,” said Mr.Ravi Gupta, General Manager (GM), G Town Wines.


SMEStreet Edit Desk

SMEStreet Edit Desk is a small group of excited and motivated journalists and editors who are committed to building MSME ecosystem through valuable information and knowledge spread.

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