By Rajat Sahu, Head Global Marketing, EScan
In the recent past, I have had brushes with few decision makers of SME businesses across verticals. And one question kept coming from all is that, we have an excellent business and we have grown exceptionally till now, however to grow further from here seems to be a challenge? On deep probing, one thing came out clearly is that how to ‘TRANSFORM THE BUSINESS’ and TRUST someone else to guide them professionally in the right direction is a challenge. However, the core remains to ‘TRUST’ an outsider for their BUSINESS TRANSFORMATION or GROWTH.
Many business owners started from scratch in an adverse and non-conducive environment and have done quite well till now. This puts them in a position not to look outside. The fact is that apart from being the center of their own business, they hardly get out to seek, learn and adapt to the new changing environment of business.