MSRcosmos, an enterprise IT services company providing world-class software solutions & services to leading organizations across the globe is building robust digital systems within the agricultural supply chain that can help increase productivity while enhancing business value for agriculture and farm brands. These solutions by MSRcosmos, will aid in combating counterfeit activity, tracking product inventory, strengthening customer loyalty, and enhancing brand promotion and customer engagement for businesses in the agricultural sector.
This offering shall use Track & Trace technology to enhance traceability with blockchain-enabled QR codes and provide cost-efficient delivery of products, track real-time consumption patterns of products, traceability and automation to ensure anti-Counterfeit measures are taken for each product. The company will offer rewards and loyalty ecosystems for brands to incentivize the retailer or consumer directly thus being able to maximize their ROI and accelerate customer growth. The company will also leverage AI to offer a dashboard of scheme performance, secondary sales and end-customer registration. Asset Digitization solutions under this offering will allow streamlined trading and ownership of asset transfers as a digital copy of each asset can be generated on a blockchain-powered network, driving transparency and efficiency at every level of operation.
MSRcosmos will provide technology that can be used to significantly boost business value, ensure sustainability, lower carbon footprints, create profitable business models, and gain strategic advantages for businesses in the agricultural field. Businesses can experience reduced costs, create a secure environment, enhance further business prospects, reduce fraud, and improve customer retention and loyalty. Through these solutions, MSRcosmos will harness the flow of copious data to build a real-time, integrated supply chain and promote innovation throughout the agriculture industry.
“Agriculture is a big part of the Indian economy or rather any economy because it helps feed the entire population. It engages and collaborates with all industry sectors. A society is typically seen as strong and stable if it has a solid agricultural foundation. Through this new offering, we seek to enhance the system as well as increase the efficiency of the agro supply chain. Our goal is to provide agricultural industry players with solutions that promote sustainability, transparency, and business value.” Said Mr. Balaji Kandregula – Sr. Director Products and Solutions at MSRcosmos.