Mother Dairy Forays into Organic, Launched Mother Organic
Mother Dairy Fruit & Vegetable Pvt. Ltd. launched its Organic range of fresh fruits and vegetables and other kitchen ingredients under its horticulture brand Safal. The new range of products — labelled as ’Safal Organic’ — would be made available in select 100 Safal booths across Delhi NCR, along with Safal’s existing range of edibles.
’Safal Organic’ will offer fresh fruit and vegetables such as apple, pomegranate, mausambi, lemon, potato, tomato, onion, ginger, garlic etc. The fresh organic produce is being sourced from farmers with certified organic farms across the states of Maharashtra, Himachal Pradesh, Sikkim, Madhya Pradesh and Uttarakhand. Apart from the fresh F&V, Safal is also introducing a wide range of organic kitchen ingredients namely pulses, rice, spices, millets, dry fruits, wheat flour, besan, sugar, salt and flattened rice flakes (poha), in bio-degradable and recyclable packaging options.
Safal’s newly established organic supply has been set up as per the mandate of National Programme for Organic Production (NPOP), Government of India and it also conforms to the ’Jaivik Bharat’ initiative of FSSAI. For ’Safal Organic’ farms with NPOP certification are selected and duly audited by Mother Dairy experts. The harvested produce is also subjected to stringent testing for 127 pesticidal residues by accredited labs.