Meta and Jio Platforms Collaborate to Launch JioMart on WhatsApp

Global-first product experience will enable customers to browse the JioMart catalog, add products to cart and make purchases all within WhatsApp .

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Meta and Jio Platforms today announced the launch of the first ever end-to-end shopping experience on WhatsApp, where consumers can shop from  JioMart right within their WhatsApp chat. A global first, JioMart on WhatsApp will enable  users in India, including those who have never shopped online before, to seamlessly  browse through JioMart’s entire grocery catalog, add items to cart, and make the payment  to complete the purchase – all without leaving the WhatsApp chat.  

Mark Zuckerberg, Founder and CEO, Meta, said in a Facebook post, “Excited to  launch our partnership with JioMart in India. This is our first-ever end-to-end shopping  experience on WhatsApp — people can now buy groceries from JioMart right in a chat.  Business messaging is an area with real momentum and chat-based experiences like this  will be the go-to way people and businesses communicate in the years to come.” 

Mukesh Ambani, Chairman and Managing Director, Reliance Industries, said, “Our  vision is to propel India as the world’s leading digital society. When Jio platforms and  Meta announced our partnership in 2020, Mark and I shared a vision of bringing more  people and businesses online and creating truly innovative solutions that will add  convenience to the daily lives of every Indian. One example of an innovative customer  experience that we are proud of developing is the first ever end-to-end shopping  experience with JioMart on WhatsApp. The JioMart on WhatsApp experience furthers our  commitment of enabling a simple and convenient way of online shopping to millions of  Indians.” 

The launch is part of a strategic partnership between Meta and Jio Platforms to accelerate  India’s digital transformation and provide people and businesses of all sizes opportunities  to connect in new ways and fuel economic growth in the country. The JioMart on  WhatsApp experience will revolutionize the way millions of businesses across the country  connect with their consumers while bringing unparalleled simplicity and convenience to  people’s shopping experience.

SMEStreet Edit Desk

SMEStreet Edit Desk is a small group of excited and motivated journalists and editors who are committed to building MSME ecosystem through valuable information and knowledge spread.

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