India's ITSL and Israel's Mobile Advertising Platform Mobik, Signs a Deal

Eyeing at empowering the Micro, Small and Medium Enterprises (MSMEs) of the country, India Transact Services Limited (ITSL) an Omni-channel merchant digital payment solution provider recently entered into a collaboration with Israel based mobile advertising platform Mobik.

Under the collaboration, the two firms are to explore ways to promote special offers and products online, by providing the micro, small and medium enterprises with a platform and a set of marketing tools and apps.

With the pact in place, the firm eye at empowering over 10,000 merchants reaching out to 10 lakh end-consumers by 2019.

Commenting on the latest development, Sunil Khosla, Executive VP, Sales and Marketing of ITSL said that the collaboration will help the MSMEs to go online with less complication and costs.

Also, the company is looking towards launching a multilingual content option depending on the local demographics of the MSME client.

“MSME in India is a very fragmented segment and often lacks appropriate infrastructure to go digital, ITSL and Mobik's aim at promoting special offers and products online, by providing them with a platform and a set of marketing tools and apps, the firm said in a press release.