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Dell’s Market Expansion Through Partner Ecosystem Emphasized

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AT Dell Technologies – 2020 Global Partner Kickoff, Joyce Mullen, President, Global Channel, Embedded & Edge Solutions of Dell Technologies have explained some of the recent milestones that his organization has achieved.  He said, “Dell Technologies recorded 52 billion dollars in orders over the past year. Our opportunity is enormous, our momentum is strong and our partnerships are more solid than ever. This is our year to help customers turn data into one of their most valuable assets, and it starts right now.”

In addition, Mullen also highlighted, “We recently announced our social impact plan for this decade with specific goals around advancing sustainability, cultivating inclusion, transforming lives and upholding ethics and privacy. Together we get to aid the visually impaired through initiatives like ‘The Unseen Ballet’, protect our planet by eliminating ocean plastics and provide education to the underserved kids around the world with environmentally friendly, Solar Learning Labs. We know that this is the decade of data, the decade of 5G, multi-cloud, artificial intelligence and, we wouldn’t argue, the decade of Dell Technologies.” 

Predicting a strong customer trend, he says, that in this decade, customers are expected to learn how to put their data to work. “They will make their processes even more efficient. Create safer and more environmentally friendly factories. They’ll improve their customers’ experiences, protect privacy even more diligently and they will unlock the power of their data in ways we never imagined,” added Mullen.  

Commenting on the evolving partner ecosystem, he said, “Customers need partners to help them build the foundation. They need partners who are technically proficient, partners who understand their businesses and what they are trying to accomplish. They need partners they trust, partners who have their back and partners who can offer the world’s best solutions to deliver the results they are looking for. Together, we’re doing this. Together, we’re bringing it. Solutions that enable customers, skills that simplify the complex and capabilities that encourage innovation.”

Further to this, Mullen emphasized Dell’s vision and commitment on a strong product-driven market, Mullen informed, “We’re investing 4.5 billion dollars annually in R&D, more than many of our competitors combined. The collaboration we have across the industry is second to none. We are bringing innovative solutions to the markets that simplify our customers’ digital futures. Some of the solutions that we launched last year were Power One, Dell Technologies Cloud, new versions of VX Rail, Unity, Data Protection Solutions and award-winning personal devices etc. Partners can bank on our portfolio and with Dell Technologies On-Demand platform, customers can buy these solutions anytime.”


We at Dell Technologies also have the industry’s best partner community. While the company can’t talk about Q4 results yet, the Dell executive mentioned that their partners have delivered solid performance through Q3 with:

    • 8% order revenue growth
    • 9% distribution growth
    • 11% storage growth
    • 7% server growth
    • Over 52,000 new and reactivated customers

“As we head into 2020, our commitment to partners remains strong and steady. We are continuing to raise our bar on our promise of simple, predictable, profitable. This starts with our simplified go-to-market structure. In December, we announced that our Commercial and Enterprise organizations are being combined under Bill Scannell, who will lead a new, global, unified Sales and Partner organization team,” Mullen concluded. 


Faiz Askari

Faiz is a mediapreneur specialised in Small Business and Technology domain.

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