Apollo Tyres Plans Big for Capturing Aftermarket Business

In the automobile sector,  experts believe that aftermarket segment has huge potential and it is never been explored.  Considering this un explored business opportunity. Apollo Tyres unleashed its   plans to further scale up its aftermarket business as it aims to establish a clear leadership in the overall domestic passenger vehicle segment in the next two years, a senior company official said.

The company, which on Thursday launched a new tyre range Apterra AT2 for SUVs, already has a leading position in the original equipment (OE) segment with market share ranging 25-30 per cent in volume terms and now aims to enhance its market share in the replacement vertical.

“Our ambition is to be a number one in the passenger vehicle segment. We already have a leading position in the OE segment. In aftermarket, we have a market share of around 16 per cent which we want to scale up to 20 per cent in the next two years,” Apollo Tyres President Asia Pacific, Middle East and Africa, Satish Sharma told media.

It will help the company achieve a dominant and clear leadership position in the PV segment which also has significant players like MRF and Bridgestone, he added.

Scaling up aftermarket business is important for the company’s growth as the segment accounts for around 70 per cent of the revenues currently, Sharma said.

Apollo Tyres’ market share in the PV segment is currently pegged at around 20 per cent. In the commercial vehicle segment, including radial and bias tyres, the company’s market share is around 30 per cent. “In the market share game in OE segment, we have already won. In replacement vertical we want to (win as well),” Sharma said.

New products, branding initiatives and expansion of network expansion would help the company scale up the business.

When asked if the company is also taking steps to curtail production with slowdown in the overall automobile market, Sharma said there has not been much impact for them as 70 per cent of company’s revenue comes from the aftermarket and only 30 per cent from the OE.

The company’s investment plans are going on as planned and there have been no curtailment as of now, he added.

Designed and developed as a collaborative effort between the two Global R&D, Centres in Enschede, the Netherlands and in Chennai, India, the Apterra AT2 will be produced at the company’s Vadodara unit in Gujarat.

The company is looking at catering to the all-terrain tyre market of around 15,000 tyres/month in India, and is introducing eight sizes in first phase, which are targeted towards vehicle like Endeavour, Fortuner, Pajero, Force One, Scorpio, XUV 500, Hexa and others.

Another six sizes of Apollo Apterra AT2 would be launched in second phase, and together, the range will cover over 90 per cent of the all-terrain vehicle market, Sharma said.

“We are sharpening our focus on the SUV segment in India, with specialised tyres for different terrains, as this vehicle segment is growing faster than passenger cars,” he added.