India SME Forum, Amazon Hosts Bharat Quality Mission Focuses on MSME Growth

India SME Forum successfully concluded the Bharat Quality Mission Conference with a unified call for systemic reform in the implementation of Quality Control Orders (QCOs). Organized in partnership with Amazon to educate sellers on growth and compliance, the event brought together over 300 stakeholders—including top policymakers, industry leaders, certification authorities, and e-commerce enablers. Building on the momentum of a recent national webinar that saw participation from over 11,000 MSMEs, the conference featured deep dives into critical challenges such as certification delays, testing infrastructure gaps, high compliance costs, and misalignment with global standards that hinder export competitiveness. With sectoral representation from electronics, food processing, and textiles, the discussions underscored the need for phased QCO implementation, sector-specific compliance norms, expanded testing infrastructure, and financial support mechanisms—establishing consensus on a tech-enabled, reform-oriented roadmap to empower India’s MSMEs.

Themed “Enabling MSMEs for Global Competitiveness”, the event was organized in the wake of growing concerns as narrated by small sellers who have faced escalating challenges due to abrupt implementation of mandatory QCOs since last year like blocked capital and unutilized imported goods. It marked a turning point in industry-regulator dialogue, emphasizing that compliance should be a catalyst—not a constraint—for MSME growth. The conference concluded with the formal submission of a policy recommendations dossier to the Ministries of Consumer Affairs and MSME, Bureau of Indian Standards (BIS), and the Department for Promotion of Industry and Internal Trade (DPIIT).

Delivering the keynote address as chief guest, Nidhi Khare, Secretary, Department of Consumer Affairs, Ministry of Consumer Affairs, Food & Public Distribution, said, “When India rejected substandard goods, manufacturing units began shifting to India – bringing investment, technology, jobs, and confidence. This momentum is key to India becoming the third-largest economy, which requires strong manufacturing and globally competitive MSMEs. QCOs boost quality and exports, and adherence to standards is essential. To support this, we are strengthening testing infrastructure across the country with INR 78 crore being invested through BIS. Our aim is to empower MSMEs with the knowledge, tools, and confidence they need to move forward.”

One of the key sessions featured Ramaswami Lakshman, Director of Emerging Markets, FBA at Amazon. “Digitization has the power to level the playing field for MSMEs. At Amazon, we are committed to helping Indian sellers – especially from tier 2 and 3 cities – navigate compliance, improve quality, and reach customers across India and globally. Over 12 million MSMEs have already been digitized through our initiatives. We are proud to support initiatives like the Bharat Quality Mission that are essential to shape policy frameworks and can help unlock the full potential of small businesses,” he said.

Vinod Kumar, President of India SME Forum opined, “We heard MSMEs, regulators, and solution providers agree that abrupt enforcement without capacity-building will paralyze small businesses. From delayed certifications to import bottlenecks and one-size-fits-all standards, the challenges are real. Our recommendations aim to drive a national framework that combines global best practices with local realities, ensuring MSMEs aren’t left behind in India’s pursuit of quality. Ultimately, quality must become a shared journey, not an enforced destination. Aligning with global certifications as endorsed by the Ministry of MSME will make MSMEs globally competitive. We are thankful to Amazon for partnering with us on seller compliance awareness.”