Gorilla Grip Begins Sourcing Partnerships with Indian MSMEs

Gorilla Grip, the flagship brand of Gorilla Commerce and a leading name in high-quality household and pet products, has announced its strategic entry in India by initiating sourcing partnerships with Indian suppliers and MSMEs in Kerala and Haryana.

With over a decade-long legacy in the US market, Gorilla Grip is now tapping into India’s thriving MSME ecosystem to establish streamlined, transparent, and mutually beneficial sourcing collaborations. The move marks a key milestone in Gorilla Grip’s global supply chain evolution, underlining India’s growing role as a strategic manufacturing and sourcing hub and building long-term partnerships with Indian manufacturers known for innovation, quality, and agility.

As part of its expansion, the brand is sourcing a diverse range of products from India, including bath rugs, bath door mats and pet products, for which India has a strong material innovation base. Gorilla Grip has placed its initial orders for rubber mats in Kerala, pet products in Sonipat and shall be placing orders for textile products in Panipat very soon. The brand plans to scale its India-sourced portfolio and reinforces its commitment to building a long-term manufacturing footprint in the country.

Gorilla Grip aims to deepen these partnerships and onboard additional suppliers across the country by the end of the year. The brand’s leadership team has been frequently travelling to India to strengthen these relationships, identify new sourcing opportunities, and co-develop high-quality, export-ready products aligned with Gorilla Grip’s global standards.

Speaking on the expansion, Haynes Fernando, Global Head of Procurement & Compliance, Gorilla Grip said, “India’s manufacturing capabilities and skilled supplier base make it an ideal partner for our global operations. We’re committed to co-creating value with Indian manufacturers combining their local expertise with our international standards of quality, design, and efficiency.”

By engaging closely with suppliers in key manufacturing clusters across India including Panipat, Sonipat and Kerala, Gorilla Grip seeks to enhance supply chain resilience, drive innovation in product design and packaging, and accelerate its sustainable sourcing efforts. This initiative aligns with the brand’s long-term vision of fostering collaborative growth while reinforcing its commitment to ethical and efficient global sourcing practices.

As Gorilla Grip expands its footprint, the brand is setting a strong example of how global companies can harness India’s manufacturing potential not just as a cost advantage, but as a partner in progress.