'Make In India' initiative takes Benares Textiles to Global Platform

While 'Make In India' initiative is bringing opportunities from world over to Indian soil, this campiagn is also taking Indian products at the global level. This time, its India's textile pride Benarasi textile and weaves is set to grow to the global level. Leading fashion designer Shaina NC along with the top Indian fashion designers like Shruti Sancheti, Ritu Kumar, Manish Malhotra, Sandeep Khosla, Abu Jani etc to meet with the Hon’ble Textiles Minister Shri Santosh Gangwar, the Ministry of Industry and concerned officials of the textiles department in a bid to save and revive the dying industry of Indian textiles & weaves of Benares.

Taking Hon’ble India Prime Minister Narendra Modi’s vision of Make in India to the next level, Shaina NC has requested prominent Indian designers to manufacture in Benaras with weavers to create the best textiles and take it to the international market. This initiative will be collaboration between the Government of India and the fashion fraternity.

Artisans, craftsmen and weavers of India’s indigenous textile industry have sounded the clarion call for help, being on the verge of extinction. After conducting several brainstorming sessions, Shaina NC has brought together a team of India’s leading fashion & textile designers such as Shruti Sancheti, Ritu Kumar, Manish Malhotra, Sandeep Khosla, Abu Jani, Anita Dongre, Rina Dhaka, Vikram Phadnis, Reynu Taandon and others to come together to Make in India and design, manufacture and produce the best textiles in Benares, thereby generating employment to help not only save their industry but also revive it en masse.

Quite a few designers are already working with the Benares artisans and weavers and have started production. They will be creating exquisite pieces to be showcased in museums all over the country and the world over.

Many more of India’s leading designers are joining in.

HIGHLIGHTS OF THE INITIATIVE:

1. To create employment for weavers so that their talent does not die and they do not need to venture into other professions.
2. To revive textiles and showcase to the international world the rich cultural heritage of India created by our artisans and our talented designers.
3. To identify weavers so that each designer can start production early and create their product line for individual sale.
4. Decide on few garments which, under the Ministry of Textiles and Ministry of Industries, could be exhibited in the museums, at fashion shows, at the National Gallery of Modern Art, Dr. Bhau Daji Lad Museum, Mumbai etc, with a set timeline.