Simpl Joins BookMyShow’s #MySummerBucketList Campaign

With the onset of summers, Simpl, India’s only 1-tap checkout platform, partnered with BookMyShow, India’s leading entertainment destination, joining its #MySummerBucketList campaign and enabling seamless access to scores of adventure sports and other fun- filled activities across the country.

From thrilling water sports to scuba diving, camping, backpacking trips, an increasing number of customers in the age group of 16-40 years have been spending heavily on gaining new experiences in the summers over the last few years. To cater to this growing demand and streamline the booking experience for customers, Simpl’s integration with BookMyShow will offer a one-tap access to the widest range of activities with over 1000 options across multiple categories including adventure, amusement parks, kids activities, workshops, tourist attractions, nightlife and unique experiences.

Metros such as Mumbai, Bengaluru, Delhi-NCR, Hyderabad, Kolkata and Chennai are amongst the cities opting for most summer activities such as amusement parks and adventure across formats and age groups while cities such as Kochi, Pune, Jaipur, Lonavala lead the charge for treks and camping, cycling, heritage walks, monuments and unique experiences.

Commenting on this development, Nitya Sharma, Founder and Chief Executive Officer, Simpl said, “As a customer focused organisation, we are committed to fulfilling the evolving requirements of customers in a seamless fashion. With travel and its experiences gaining prominence since the last few years, we are delighted to partner with BookMyShow as our entertainment and activities partner for their #MySummerBucketList campaign, to offer the widest selection of adventure sports and other activities this summer. Customers will be able to pre-book their tickets to amusement parks, treks, camps and scores of other activities with just one-tap with Simpl, eliminating any transaction failures, which is a key pain point for them.”

According to the Indian Brand Equity Foundation (IBEF), the travel market in India is projected to reach US$ 125 billion by FY27 from an estimated US$ 75 billion in FY20. This opens up huge opportunities for organising this by offering a seamless booking and checkout experience which is key to maintaining customer experience. The partnership with Simpl will simplify customers’ journey and contribute to bringing more customers online.