Preparing the MSMEs for the Growth Path of Post-Pandemic Era

BD Soft has become one of the leading providers of software solutions in the industry. The company’s success can be attributed to its focus on customer satisfaction and its ability to quickly adapt to changing market conditions. Here is an exclusive interaction with Faiz Askari, Founder and Editor SMEStreet and  Mr. Zakir Hussain, CEO - BD Software Distributors Pvt. Ltd. in this, Mr Hussain explained how his organizations helped organizations to fight back against the Pandemic impact.

The edited excerpts:

Faiz Askari, SMEStreet: How has BD Soft grown since the pandemic?

Mr. Zakir Hussain, CEO - BD Software Distributors: The pandemic has been a difficult time for businesses all around the world, but BD Soft has managed to thrive and grow despite the chaos. With its innovative solutions and customer-centric approach, BD Soft has become one of the leading providers of software solutions in the industry. The company’s success can be attributed to its focus on customer satisfaction and its ability to quickly adapt to changing market conditions. Bd Soft has focused on providing innovative solutions to help businesses adapt and thrive in the new normal. The success of BD Soft during this period is a testament to its commitment to providing quality services and staying ahead of the curve when it comes to technology trends. BD Soft’s ability to identify areas where it can provide value has allowed it to capitalize on opportunities created by a rapidly changing environment. The efforts have enabled BD Soft to grow faster than ever before, with revenue increasing by more than 35% since last year. BD Soft is now well-positioned for future growth and is looking forward to continuing its success in 2023.

Faiz Askari, SMEStreet: With which new brands have you signed on as a distributor? Which IT products/solutions does the company have in its extensive portfolio?

Mr. Zakir Hussain, CEO - BD Software Distributors: BD Soft has steadily and remarkably reinforced its position as one of the leading IT security distributors offering industry-leading consumer, SMB & enterprise-level solutions in India. The brand is now looking forward to expanding its reach and developing an expansion strategy to contribute to development in areas with a strong security market. The SMB and SME market in India is rapidly expanding, as are the cybersecurity challenges they face. BD Soft hope to assist them in resolving their cyber security concerns and providing solutions that are best suited to their environment. BD Software provides a wide range of solutions, all of which have received positive client feedback. BD Software have alliances with Bitdefender, EndPoint Protector by CosoSys, Zecurion, Safetica, DECE - DLP & End Point Security; Chimpa, Scalefusion - MDM; ePrompto & IPM+ - Resource Monitoring, Security & Compliance; SafeDNS - Firewall & DNS Filtering; Peregrine -  Security as a Service (SOC); Intranet SSL - Intranet SSL Security; Beehive - Payroll and HRMS. BD Software have also onboarded new brands: Phished - Phissing Simulation & Cybersecurity Training, Chimpa - Mobile device management and endpoint monitoring, Sendquick - An alert Management system with 2 Factor Authentication, and Wipeout- Data Shredder & Complete Deletion. FinalCode - File Protection Software. Each of the brands are champions in their respective fields, and BD Software hope that Indian customers will benefit from their use.

FA: Following Covid-19, please update us on emerging cybersecurity threats.

ZH: With the digital transformation around all businesses, small and mid-size, corporates, governments are trusting on computerized systems to manage their day-to-day activities and thus making cybersecurity a primary goal to safeguard data from various online attacks and cyber threats. With Artificial Intelligence being introduced in all market segments it will be incomparable in building automated security systems and automatic threat detection. As per the cybersecurity trends, Mobile will be the new target as it will witness considerable increase in mobile banking attacks. With more and more organizations now established on clouds, security measures need to be continuously monitored and updated to safeguard the data. With the beginning of 5G networks, a new era of inter-connectivity between multiple devices will open to vulnerabilities for outside attacks. Another important cybersecurity trend that we can't seem to ignore is targeted ransomware. Threats are unfortunately going to increase; we need to ensure that cybersecurity should be our priority to deal with the risk ahead.

FA: What is the current level and impact of cyber risks on the business?

ZH: Cyber risks are an ever-growing threat to businesses, with the potential to cause serious financial and reputational damage. As technology advances, the level of cyber risks is also increasing. In today's digital environment, cyber threats can come from anywhere and affect any industry. Businesses must be aware of the current level of cyber risks and take measures to protect themselves against them.

The impact of cyber risks on businesses can be wide-ranging. Financial losses due to data theft or ransomware attacks are just one example. Businesses may also suffer from brand damage if their data is leaked or stolen, leading to customer dissatisfaction and loss of trust in the company’s security measures. It is essential for businesses to understand the current level and impact of cyber risks to protect their operations from potential threats.

FA: What is your road map or strategy for 2023-2024?

ZH: We are focused on growing across India and will continue our plans for next 3 years. We see ourselves as 250+ team Member team spread across India with 8 Branch Offices. In the product portfolio we will keep adding solutions & services as the requirement keep maturing and growing in the country. We are also planning to start selling in few countries outside India and we are working on the details which will be announced soon.