PhonePe and NPCI Bharat BillPay Partner to Launch ClickPay for Easy Bill Payments

PhonePe, India’s leading digital payments platform, announced the launch of ClickPay for its customers in association with NPCI Bharat BillPay Ltd.(NBBL). ClickPay is a unique payment link that enables customers to make recurring online bill payments (electricity, water, gas, loan, etc) and removes the need to remember tedious account details associated with each biller/service. This link sent by the biller will lead the customer directly to the payment page fetching the bill amount instantly.

PhonePe is one of the first payment platforms to enable support for ClickPay, and it benefits the customers by removing the hassle of remembering the unique identifiers/details associated with making bill payments - they can simply pay by clicking on the ClickPay link sent by their biller, making it only a two-step process. This launch will help in increasing the share of digital transactions in the ecosystem by reducing the errors induced by manual inputs required for bill payments.

Speaking on the launch, Ankit Gaur, Director, Online Merchants at PhonePe, said “We are very excited to partner with NPCI Bharat BillPay Ltd. on the launch of ClickPay. This will bring a large number of potential customers from the offline realm to pay their bills online. We believe that this will further the adoption of digital payments by making the discovery of billers and bill payments convenient for consumers.”

Rahul Tandon, Head Product & Market Development, NPCI Bharat BillPay Ltd., said “ClickPay is a step to empower the customer, wherein with ease, payment can be effected sans the tedium of manual inputs and errors.  We are happy to launch the ClickPay facility with PhonePe and extend robust facilitation to a huge customer base. ClickPay will assure faster payments and help with furthering of digital transactions in the payments service space.”