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PayU Money Merchant Base Crosses 100 Thousand mark

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Persistently rolling its wheel uphill, PayUmoney attains another significant milestone of a widespread merchant base of over one lakh. Crossing the benchmark, the number goes beyond a whopping 1, 10,000 at present. PayUmoney is the only online payment solution company that has very efficaciously maintained a fine balance between the number of consumers and the merchants. This feat makes PayUmoney the ‘most accepted online payment solution’ in India at present.

Adding to the insights of the accomplishment, Mr. Nitin Gupta, CEO & Co-founder, PayUmoney commented, “One of the major USPs of our brand, is its wide acceptance. With this success, we have taken the industry norms a notch higher and set a new yardstick for its players. We realized that it practically makes no sense having millions of consumers and a small merchant base catering to them. A balance between the two must be maintained in order to even out the chaos that could be created, when millions of users are dependent on some fifty thousand odd merchants.”

However, the cause of this development in PayUmoney could also be attributed to its empathetic approach towards the merchants. Having identified the loop holes and concerns of the traders empaneled with the company, it has accordingly segregated the merchant base into two categories. The first category is the merchant base trying to set its businesses up, with limited capital to adopt expensive online payment solutions. The second category is the slot of small startups, with an initial round of funding, looking at integrating a reliable and cost effective online payment system.

PayUmoney has devised seven unique tools to suit specific requirements of small merchants. These tools are Email invoicing, SMS invoicing, Web front, Web store, Events tool, PayUmoney Button and PayUmoney app. It is important for startups to have an online system which gives their customers a seamless and secure online transaction experience. In view of this, four different value propositions were built for the consumers, which were instant refunds, buyer protection, faster checkout and reward points. Owing to such policies and services in place, PayUmoney will continue with its efforts in offering the best in the digital payment space.

SMEStreet Desk

SMEStreet is fast growing platform dedicated to entrepreneurs from small and medium sized businesses (SMEs). Committed to facilitate Knowledge & Networking for Business Growth, SMEStreet offers value added content which shows the actual voice of Indian MSMEs.

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One Comment


    When Shri Modiji went to USA in Sept last , he visited Mark Zuckerberg ( Facebook ) and Elon Musk ( Tesla )

    Idea was to learn / find out :

    How to go about creating a ” Start Up Culture ” in India – similar to one prevailing in USA ?
    What shall NDA Government do to encourage hundreds of Start Ups to spring up in India ?

    We may never know what exactly they told Shri Modiji

    But , we can guess that it was somewhat along following lines :

    ” Let them alone . Get out of their way . ”

    My Suggestion :

    ” Enable them to start their ventures with just ONE / SINGLE / ONLINE registration , on web site of Income Tax Department by entering their Aadhar Number / Jan Dhan bank a/c Number , in order to get exempted from Corporate Income Tax / Personal Income Tax , for 10 years ”

    If such advice sounds somewhat ” Out of this World ” , here is proof of how US government goes about encouraging American Start Ups , by ” Getting Out of the Way ”

    By reversing decades old Space Law , last week , Barack Obama signed a bill that will allow Private US companies and US citizens , to mine asteroids / mine resources out of them / own the mined materials they find etc !
    Would you say, a giant step for ” Mankind ” or for ” American Start-Ups ” ?

    Idea is to :

    * Get rid of unnecessary regulations
    * Make it easier for private American Companies to explore Space-Resources commercially
    * Unleash America’s imagination : De-limit America’s horizons

    What should be a simple ” definition ” of a Start Up in India ?

    ” Any person who is not a salaried employee of another person or Organization and wants to become self employed ”

    If my suggestion gets implemented , none of those 12 million Indians joining our work-force every year , would want a salaried job !

    If you can’t explain it simply, you don’t understand it well enough.
    – Albert Einstein

    hemen parekh
    02 Dec 2015

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