ODOP Programme Onboarded and Tagged on Groyyo’s E-commerce Platform

One District One Product (ODOP) programme under Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce & Industry collaborated with an e-commerce player, Groyyo to onboard aggregators selling ODOP-identified products on its platform consisting of several categories such as home textiles, home décor etc. This collaboration launch was held on 3rd July, 2023.

The tagging on this one-stop online platform is intended to strengthen each district’s identity, while giving a greater visibility to ODOP products. This brings an opportunity for the sellers to learn more about product requirements from the buyers and make their products marketable at the global level.

On the occasion, Smt. Supriya Devasthali, Director, DPIIT, highlighted the importance of such engagements to enable artisans to tap a larger customer base. She expressed that the government encourages entrepreneurship, and creativity, fostering a favourable ecosystem for artisans to thrive, through such collaborations.

A diverse collection of artisanal products representing different parts of the country such as ceramics from Bulandshahr in UP, coconut products from Kozhikode in Kerala, kani shawls from Budgam, J&K, bell metal craft from Bastar, Chhattisgarh have already been onboarded on this platform. Going forward, the categories available on this portal will be expanded to wellness, jewellery, etc.

Currently, ODOP has joined forces with 35+ brands, covering around 100 districts of the country. The team’s vision is to bring more aggregators under this campaign to enhance product accessibility and visibility.

ODOP Programme is aimed at creating sustainable employment at the district level while promoting holistic socio-economic development. The idea is to select, brand, and promote one product from each district of the country.

In pursuance of Atmanirbhar Bharat and India’s current G20 Presidency, several initiatives are being undertaken by DPIIT, Government of India. Union Minister of Commerce & Industry, Consumer Affairs, Food & Public Distribution and Textiles, Shri Piyush Goyal at the launch of the ODOP Catalogue, requested every organisation to work in collaboration with the programme. This will help promote the indigenous products from each district of the nation.